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When in-house isn't enough

You might have an in-house marketer, an agency, or a junior running your ads. But nobody’s asking the hard questions: Are we targeting the right audience? Is our ad copy compelling? Are we missing entire revenue streams? That’s where strategic consultation comes in.

I work as a fractional PPC consultant — your second brain on Google Ads. We might work together on campaign architecture, audit your conversion tracking, stress-test your keyword strategy, or simply review your Q3 performance and plan Q4. Pricing is from £300/month, though we’ll scope the exact engagement in a call.

Common consulting projects

Experienced voice, no overhead

You don’t need to hire someone full-time. You need someone who’s done this at scale, who speaks your language, and who can spend 5-10 hours a month spotting what your current setup misses. That’s the fractional model. I’ve managed £2M+ in ad spend directly; I bring that perspective without the salary line.

Honest about your current ads

Some consultants criticise to justify their existence. I don’t. If your ads are working, I’ll say so. If they’re wasting money, I’ll show you exactly where and how to fix it.

How fractional consulting works

  1. Initial call (30 mins)Discuss your ads, your team setup, and what you’re trying to solve. Is it performance? Scaling? Team development?
  2. Engagement design (week 1)We outline the scope — maybe it’s a monthly strategy review, maybe it’s hands-on for a specific campaign relaunch.
  3. Ongoing supportRegular check-ins, spot audits, strategic input. You keep day-to-day control; I flag what matters.

Why Berkshire businesses use a consultant

In a high-CPC market like Berkshire, small mistakes cost money fast. A consultant who’s seen 100 accounts’ mistakes before yours can save you thousands in wasted spend. That’s the ROI.

Frequently asked questions

Can you advise on ads we're already running?

Yes. That’s the core of fractional consulting. We review, diagnose, strategise, and guide. You or your team execute.

Do you ever take over campaign management?

I offer done-for-you management on the Agency page. On the Consulting track, I advise. If you want me to manage it directly, that’s a different model.

How many hours per month is this?

Typically 5-15 hours depending on scope. We agree upfront. Some months are heavier (new campaign builds), others lighter (maintenance).

Do you have case studies from Long Sutton or Berkshire?

I work with businesses across the UK. I’m happy to discuss relevant examples on our call — case studies depend on client confidentiality.

What if I only need advice on one specific campaign?

We can scope a one-off project audit instead. Get a quote on the call.

Is this worth it if we're only spending £500/month on ads?

It depends on your margins. If you’re selling high-value items or services, yes — a consultant can easily add more value than they cost. If you’re testing with small budgets, maybe start with an audit instead.

Need a strategic voice on your Google Ads?

Talk through your current approach and what's possible.

Call 07410 907 104 Book a consultation