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A second set of eyes on your campaigns

You’ve got someone managing your Google Ads. But are they optimising like they own the business? Are they telling you the hard truths, or just running the playbook?

That’s where a consultant comes in. I review your structure, your bids, your creative, your tracking — and I give you honest feedback. Not cheerleading. Not jargon. Just: what’s working, what’s wasted, and what to do next.

What advisory covers

Fractional or one-off — your call

Some clients want an ongoing fractional role — I’m available for strategy calls, I review monthly performance, I coach your team. Others want a one-time deep dive before a big campaign push. Start from £300/month for fractional retainer, or quote a bespoke engagement on a call.

Typical engagement flow

  1. Initial briefingYou walk me through your setup, goals, and what you’re trying to fix. I ask the hard questions.
  2. Deep reviewI pull the data, audit your campaigns, and identify gaps and opportunities.
  3. Recommendations & handoffWe present findings and next steps. You implement, or we stick around to help.

You don't need another account manager

You need someone who thinks like a strategist, not a vendor. That’s what you get here.

Frequently asked questions

When is fractional consulting better than full management?

When you’ve got a capable team in place but need senior strategic input, or when you want to learn and improve your own process. I coach and review; they execute.

How much does consulting cost?

From £300/month for an ongoing fractional retainer (strategy calls, monthly reviews, guidance). One-off audits and deep dives are quoted based on scope — book a call to discuss.

Can you advise on Google Ads in Merthyr Tydfil if I'm based elsewhere?

Absolutely. Geography doesn’t matter. What matters is your business model, your margins, and your competitive landscape. I’ve worked with clients across Wales and the UK.

Do you work with my existing agency?

Yes. Some clients bring me in as a strategic overlay while their current agency handles day-to-day work. It’s not a partnership, but it works well.

What if I'm in ecommerce vs. home services?

I specialise in both. Different challenges, different solutions — but the fundamentals (structure, bidding, tracking) apply to both.

How do you approach audits in Mid Glamorgan and surrounding areas?

Local insight helps, but what really matters is your industry and business model. I’ve audited campaigns for businesses from Caerphilly to Talbot Green to Ebbw Vale — the principles scale.

Need strategic Google Ads input?

Let's have a conversation. Tell me what you're running, what's working, and what's puzzling you. I'll give you straight advice on whether consulting makes sense.

Call 07410 907 104 Book a consultation