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You're probably wasting money on Google Ads

Not because the platform is broken — because your account is. Every business I’ve audited has had something wrong. Tracking that doesn’t work. Campaign structure that prevents optimisation. Bidding strategy that’s outdated. Keywords pulling in the wrong searches. Audiences bundled when they should be split. Most of these issues are invisible to the person running the day-to-day — they’ve normalised them. That’s where an audit comes in. I find what’s costing you money and show you how to fix it.

What a PPC audit uncovers

Most audits find £500-£2000 in monthly waste

Sometimes it’s more. One Newport business was burning £1,500 a month on search terms with zero conversions. Another had tracking so broken they couldn’t measure conversion at all. An audit isn’t about fluff — it finds real, fixable problems.

How a PPC audit works

You send me access to your Google Ads account and Google Analytics. I spend 2-4 hours digging into the data, reviewing your campaigns, audiences, bidding, and tracking. I check your conversion pixels, your audience setup, your keyword strategy. Then I deliver a clear report with findings and a prioritised roadmap for fixes. Some fixes you can implement yourself; others might need a manager. Either way, you know exactly what to do.

The audit process

  1. Book and briefWe schedule the audit. You give me access to Google Ads and GA4. I ask about your business, goals, and margins so I know what ‘good’ looks like for you.
  2. Deep reviewI review your account in detail — every campaign, audience, bid strategy, keyword, and conversion tracking pixel. I look for waste, gaps, and opportunity.
  3. Report and roadmapYou get a detailed report with findings, the business impact of each issue, and a prioritised roadmap for fixing them. No BS, just clear next steps.

No obligation to hire me

An audit is a diagnosis, not a sales pitch. You’ll get a clear report with actionable fixes. Some clients use it to brief their existing manager. Some decide to implement fixes themselves. Some hire me to manage ongoing. All three are fine. The audit value is in the insight, not the lock-in.

Frequently asked questions

How long does a PPC audit take?

The audit review itself is 2-4 hours depending on account size and complexity. The report usually takes another 2-3 days to prepare. Total turnaround is usually 1-2 weeks.

What do I get at the end?

A detailed written report with your findings, the cost of each issue (how much you’re wasting), and a prioritised roadmap for fixes. The roadmap will show what you can fix yourself, what needs a manager, and what needs technical setup.

Do you do audits for businesses in Newport and Gwent?

Yes. I audit accounts anywhere in the UK. I work by video call and email, so location doesn’t matter. If your business is in Newport, Caerphilly, Ebbw Vale, or anywhere else in Wales, I can help.

What if the audit finds your tracking is completely broken?

Broken tracking is actually common. The roadmap will explain what’s wrong, why it matters (usually wasted budget), and how to fix it — either through your analytics tool, Google Tag Manager, or by hiring a developer. We’ll prioritise this as fix #1.

Can I implement fixes myself, or do I need to hire someone?

Some fixes are quick — bid strategy changes, audience fixes, campaign restructuring. Some need technical work — tracking setup, offline conversion import, GA4 configuration. The roadmap will be clear about what’s technical and what’s not. Some clients implement themselves; some hire me; some hire a specialist.

How much does an audit cost?

Get in touch for a quote. It depends on account size and complexity. The scope is fixed — you know what you’re paying for — and the price is usually in the £300-1000 range depending on how messy the account is.

Find out what's costing you money

Request a PPC audit. Send me details about your account, and we'll scope the work and pricing together. You'll get a clear diagnosis and a roadmap to fix it.

Call 07410 907 104 Request a PPC audit