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When you need a second opinion

You’ve got someone running your Google Ads — maybe an agency, maybe in-house. But something feels off. Costs are creeping up. Conversions are stalling. Or you’re just not sure if they’re actually doing the best job.

That’s what fractional consulting is for. I audit what’s running, spot the gaps and waste, and give you honest answers: Is this working? Where’s the money going? What should change?

Fractional consulting covers

How a consulting engagement works

  1. Discovery callYou walk me through your current ads, your goals, and what’s not working. I ask hard questions.
  2. Deep auditI review your account structure, keywords, ad copy, tracking, and performance data. No surface-level stuff.
  3. Strategy sessionWe sit down (call or video) and I show you exactly what I found: the waste, the missed opportunities, and a prioritised roadmap for the next quarter.
  4. Implementation supportOptional: I can advise ongoing as you make changes, or step back and let your team execute.

Honest expectations

Most accounts have room for improvement. But not always. Sometimes your current setup is solid and you just need to do more volume or give it more time. I’ll tell you which it is.

Pricing for fractional work

This is always a tailored conversation. As a starting point, fractional consulting begins from £300/month for ongoing advisory work. But exact pricing depends on scope — whether it’s one-off audits, quarterly strategy sessions, or ongoing support. Book a call and we’ll discuss a fit that works for your situation.

Frequently asked questions

Is consulting right for us if we already have an agency?

Yes, absolutely. I work with businesses that have agencies too. Think of it as objective oversight — a second opinion from someone with no stake in your current setup.

Can you help with campaigns in Otley and surrounding areas?

Yes. I work with West Yorkshire businesses — Otley, Harrogate, Leeds, Shipley, Keighley and beyond — and I understand local competition. But I also work UK-wide.

How long is a typical engagement?

Depends. Some clients want a one-off audit then space to implement. Others want quarterly strategy calls. We set that up based on your needs.

What if I want you to actually manage the account, not just advise?

Then the managed service (ppc-agency) is a better fit. But we can mix both — you might start with consulting, then move to management later.

Do you look at other channels besides Google Ads?

Google Ads is my specialty and 95% of my work. Occasionally I advise on Microsoft Ads or cross-channel strategy, but I’m not a paid social or SEO expert.

Want expert eyes on your ads?

Book a consultation. We'll talk through your current setup, your goals, and exactly what kind of support makes sense for you.

Call 07410 907 104 Book a consultation