Google Ads Audit for Shoreham-by-Sea Businesses

What a PPC audit covers

Most Google Ads accounts leak money. Not because the platform is broken, but because account structure, bidding strategy, or tracking isn’t aligned with business goals.

We run a fixed-scope diagnostic that checks:

– Campaign structure and keyword segmentation – Bid strategy versus conversion data and margins – Ad copy, extensions, and landing page fit – Conversion tracking and data accuracy – Negative keywords and search term waste – Audience targeting and competitor overlap – Google Ads settings that kill efficiency (bad match types, broad keywords, low-quality landing pages)

Why audits matter

• Waste identification — Most accounts waste 20–40% of budget on low-intent clicks or poor-fit audiences
• Tracking holes — You can’t optimise what you can’t measure. We spot broken pixels and missing conversion events
• Bid strategy mismatch — Automated bidding without clean conversion data is like flying blind
• Competitive gaps — You might be missing keywords competitors rank on, or vice versa
• Roadmap for your team — Clear, prioritised recommendations your existing team can execute

How the audit works

1. Send us your account IDGive us read-only access to your Google Ads account (and Google Analytics if possible). Takes 2 minutes to grant.
2. We dig inWe spend 3–5 hours reviewing structure, spend patterns, conversion data, and competitors. No live calls or distractions—just deep analysis.
3. Audit presentationWe meet to walk through findings: what’s working, what’s wasting money, and a prioritised roadmap. You decide what to do with it.

Fixed scope, no obligation

The audit is a one-off engagement. We don’t use it to pressure you into hiring us for ongoing management. If we find critical issues and you want help fixing them, we’ll talk pricing. But the audit stands alone: you get the findings whether you hire us or not.