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You're probably wasting money on Google Ads. We'll show you how much.

Most accounts have drift. Keywords that stopped working but never got paused. Bid adjustments that made sense six months ago but don’t anymore. Conversion tracking that broke three months back (and nobody noticed). Audience targeting pulling in the wrong people. Negative keywords that should exist but don’t.

An audit finds all of it. Then you can decide: fix it yourself, hire someone, or keep things as-is. Either way, you’ll know exactly what’s happening.

What's included in the audit

How a PPC audit works

  1. You give us accessRead-only Google Ads account access (viewer permission only). We’ll never touch your settings.
  2. We dig inComprehensive analysis of structure, performance, tracking, and gaps. Usually takes 1–2 weeks depending on account size.
  3. You get a detailed reportWritten findings organised by severity: critical issues, optimization opportunities, and quick wins. Clear recommendations on each.

Honest diagnosis, not a sales pitch

If your account is running well, we’ll say that. Most aren’t — but some genuinely are. I report what I find, not what sells more work.

Royston business? High CPCs mean efficiency matters.

You’re in the London commuter belt, which means you’re paying London-level costs per click. Every wasted impression is money gone. An audit often pays for itself by finding quick wins that improve efficiency by 10–20%.

Frequently asked questions

How much does an audit cost?

I quote based on account size and complexity. Small accounts (under 50 keywords) run one price; large accounts run higher. We’ll give you a fixed quote before we start.

How long does an audit take?

Usually 1–2 weeks from start to report delivery. Urgent audits available at premium pricing.

Do we have to hire you after the audit?

No. The report is yours. Some clients use it to brief a new agency or fix things themselves. Some hire us to implement the recommendations. No obligation either way.

What if we're already in Royston and worried about our Google Ads performance?

Audit is perfect for that. You’ll get a clear picture of what’s working and what’s bleeding money. Local Hertfordshire context helps us spot opportunities you might miss.

Can you audit an account I'm about to take over?

Yes. Audits work well as a diagnostic before you inherit an account. Gives you a baseline and a roadmap.

What format is the report?

Written document with findings, screenshots, and actionable recommendations. We’ll walk you through it on a call and answer questions.

Ready to see what's really happening in your Google Ads account?

Request an audit. No obligation — just a clear picture of your performance and opportunities.

Call 07410 907 104 Request a PPC audit