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Is your Google Ads budget actually working?

Most business owners don’t know if their ads are good or bad until someone audits them. You might be getting leads, but you’re also bleeding money somewhere—wrong keywords, bad bid strategy, broken tracking, money spent on the wrong audiences.

A proper audit finds this. And it costs nothing to find out what you’re missing.

What an audit covers

Why Stotfold ads need rigour

You’re in the London commuter belt. Clicks here are expensive—often London-level costs. That means sloppy management is exponentially more painful. An audit here typically finds 15–25% in wasted or misdirected budget. For businesses spending £2,000–£5,000 a month, that’s £300–£1,250 a month you could reclaim.

How an audit works

  1. You give me accessProvide read-only access to your Google Ads account. That’s all I need.
  2. I dig inI spend a few hours reviewing structure, keywords, bids, copy, tracking, audiences, and performance data.
  3. You get a reportClear, actionable findings. Wasted spend, tracking gaps, top 3 fixes you can make immediately.
  4. Optional follow-up callIf you want to discuss the audit or explore next steps, we can talk. No pressure to hire me.

Fixed-scope, no obligation

You get an audit. If you decide to implement the fixes yourself, great—I’ll be happy you’re getting better results. If you want to hire me to do the fixes, we can talk pricing. Either way, you’re not locked in.

Frequently asked questions

How much does an audit cost?

That depends on the size and complexity of your account. I’ll give you a quote after a quick initial chat about your business and ad spend. No surprises.

How long does it take?

Once you give me access, I typically spend 3–5 hours in the account. You’ll have your report and findings within a week.

What if my tracking is broken?

That’ll be the first thing I flag. If your conversion tracking isn’t set up properly, most ‘insights’ are guesses. I’ll tell you what’s wrong and how to fix it.

Is this audit specific to Stotfold businesses?

The audit process is the same everywhere, but I tailor findings to your local market. Stotfold’s in the London commuter belt, so I’ll call out how high CPCs impact your strategy and where tight management wins.

Can I ask questions during the audit?

Yes. If you have specific questions about your account—like whether you should be using a certain audience or why a keyword isn’t converting—send them my way. I’ll address them in the report.

What if the audit says everything's fine?

Then I’ll tell you that. I won’t fabricate problems to sell you services. If your ads are solid, I’ll say so and point out what’s working well.

Find out where your ad budget is going

Request an audit. We'll do a quick initial chat, I'll give you a quote, and if you're happy, I'll dive in and find the gaps. No obligation to hire me after.

Call 07410 907 104 Request a PPC audit