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Most Google Ads Accounts Are Haemorrhaging Money

Not dramatically. Not obviously. But £200/month here, £300/month there — broad keywords that never convert, audiences set up backwards, conversion tracking that’s half-broken, landing pages optimized for everything except the ad promise.

In a high-CPC market like Buntingford and Hertfordshire, waste compounds fast. You’re competing for clicks in a London-level CPM environment. If your setup is sloppy, you’re paying top dollar for mediocre traffic.

What an Audit Covers

Fixed Scope, No Surprises

An audit is a one-time diagnostic. I review your account, give you a written report with findings and fixes, and you decide what to do next. No obligation to work together. No upsell. You get actionable intelligence about where your money’s going and why.

How It Works

  1. Book a callTell me about your account, your goals, and what’s been frustrating you. I ask questions to understand your situation.
  2. I review your accountTypically 2–3 hours of deep analysis. I pull data, check conversions, audit keywords, review landing pages, and spot the waste.
  3. Deliverable reportWritten findings with priority-ranked issues, cost estimates for waste, and specific fixes. Clear enough that you (or your team) can act on it.
  4. Debrief callOptional: walk through the findings together, clarify anything, talk through next steps. Then I step back.

This is Detective Work, Not Sales

I do audits for people who want answers, not for people fishing for an agency relationship. If your account is genuinely well-run, I’ll say so. If it’s a mess, I’ll tell you exactly why.

Frequently asked questions

How much does an audit cost?

Cost depends on account size and complexity. I quote on a call after understanding what you need. No fixed price until we’ve talked through the scope.

How long does an audit take?

Usually 2–3 weeks from start to finish — one week for me to do the deep work, then I deliver your report. If you need it faster, we can discuss expedited options.

Can you audit accounts in the Buntingford and Hertfordshire area, or do you only work UK-wide?

I’m UK-wide remote. Local doesn’t matter for Google Ads audits — I work with accounts everywhere. But I do understand the Buntingford market (high CPCs, London competition, nearby towns like Royston and Stevenage) and can factor that into my findings.

What if I don't have Google Ads set up yet?

An audit assumes you have a live account. If you’re starting from scratch, that’s a different conversation — call me and we’ll discuss.

Do I have to hire you after the audit?

No. Zero obligation. Take the report, implement it yourself, hire someone else, or shelve it. The audit is yours to use as you see fit.

Will you identify specific keywords we should add or remove?

Yes. I’ll pull search term data, show you what’s converting, what’s wasting money, and recommend keyword adjustments. Specificity is the whole point.

Get Clarity on Your Google Ads Spend

Request an audit. Tell me about your account, and we'll talk through exactly what you need. I'll quote you fairly, deliver honest findings, and you'll know exactly where your money's going.

Call 07410 907 104 Request a PPC audit