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What a Google Ads audit actually finds

Most businesses running Google Ads are bleeding budget without realising it. Keywords that don’t convert but keep running. Audiences that overlap and cannibalise each other. Conversion tracking so broken you don’t know which ads actually work. An audit is a diagnostic — we find the waste, quantify it, and give you a roadmap to fix it. No obligation. You decide what to do.

What we look at

The audit process

  1. Access & deep diveYou grant me read-only access to your Google Ads account. I spend time looking at the full history — campaigns, keywords, bid changes, performance trends.
  2. AnalysisI map out what’s working, what’s broken, and estimate the cost of the waste. Findings are prioritised by impact.
  3. Report & recommendationsYou get a clear, honest report. What to fix first, what to test, what to watch. Written for business owners, not jargon.

Honest diagnosis, no pressure

If your ads are fine, I’ll tell you. If you’ve got serious issues, I’ll show you. You can implement recommendations yourself, hire me to implement them, or walk away. No strings attached.

Why audit now

Most businesses find audits when something breaks or someone gets suspicious about the spend. The smarter move is regular checks — especially if you’re in a high-competition market like South Woodham Ferrers and Essex, where CPCs are at London levels and waste is expensive. A £50 audit can save you hundreds or thousands a month.

Frequently asked questions

How much does an audit cost?

That’s determined on a call based on account size and complexity. Let’s talk about your setup and I’ll quote you.

How long does an audit take?

The analysis takes a few days. You get the report within a week of our initial conversation.

What if the audit finds major problems?

Then you’ll know. You can fix them yourself, or we can discuss options for implementation support. No obligation either way.

Is this just an upsell for managed services?

No. If you want to audit and leave, that’s fine. I’m not here to pressure you into a service you don’t want. An honest audit is worth something on its own.

In South Woodham Ferrers, how do I know if my ad spend is reasonable?

That’s exactly what the audit determines. We look at your actual CPCs in the South Woodham Ferrers and wider Southend/Essex market, your conversion rate, and your customer lifetime value. Then we tell you if you’re bidding smart or throwing money at competition.

What if I don't have conversion tracking set up?

That’s a common finding. The audit will show that gap. Fixing it is usually straightforward and massively improves how smart your bidding can be.

Find out where your Google Ads budget is going

Request an audit. We'll discuss your situation, scope the work, and give you a clear price. No hidden fees, no pressure.

Call 07410 907 104 Request a PPC audit