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Sometimes you don't need an agency. You need a strategist.

You’ve got someone running your ads — maybe it’s a junior, maybe it’s a freelancer, maybe it’s in-house. But you’re not sure if they’re doing it right. You’re seeing waste, or your tracking’s a mess, or you just want a second opinion from someone who’s actually managed millions in spend.

That’s where I come in. I work fractional — a few hours a month, focused on strategy, helping you and your team make better decisions.

Get the right answer without building a team

A second opinion from someone who’s managed £2M+ in direct spend beats a roomful of junior optimisers. I’ll spot what’s broken, show you the fix, and let you decide whether to implement it yourself or have me take over.

What consulting covers

Southminster's market needs local thinking

Southminster and the surrounding areas — Maldon, Burnham-on-Crouch, West Mersea — are part of the London commuter belt where CPCs are punishingly high. National campaigns with big budgets are outbidding local businesses on keywords. Consulting helps you build strategy that wins locally: tight geographic targeting, local intent keywords, and tracking that proves what actually matters in your market.

How a consultation works

  1. Initial callThirty minutes. You tell me what’s working, what isn’t, and what you want. I ask questions to understand your market and goals.
  2. Audit or strategy reviewI dive into your account (if you have one) or talk through your strategy. Typically 2–4 hours, depending on complexity.
  3. Recommendation and next stepsI give you a straight answer: here’s what’s working, here’s what needs to change, here’s how to do it. You decide what to implement.

Common reasons to hire a consultant

Frequently asked questions

When should I hire a consultant vs. a full-service agency?

Hire a consultant if you’ve got someone running ads but want strategic oversight, or if you want to build capability in-house. Hire an agency if you want hands-on daily management and don’t have the bandwidth to run it yourself.

How do you price consulting?

It starts from £300/month for fractional work. That might be a couple of hours a month. For larger projects (full audits, campaign rebuilds), I quote on a call based on scope.

Can you help a Southminster business specifically?

Absolutely. I’m UK-wide and remote. I know Essex and the Southminster area well — the competition, the CPCs, the kinds of businesses that succeed. That local knowledge helps me give you strategy that actually works in your market.

What if my ads are completely broken?

Then we start with a full audit. I’ll find the gaps, show you the costs, and give you a plan. You can fix it yourself with coaching, or I can take over the account entirely.

Can you teach my team to optimise?

Yes. Part of my consulting is coaching your in-house team or freelancer. I’ll show them what to look for, how to spot waste, and how to build campaigns that don’t fall apart in three months.

What about Southminster vs. nearby towns like Maldon or Southend?

The market dynamics shift a bit town to town — Southend has bigger competition, Maldon is quieter. I help you think about geographic targeting, local keywords, and where your actual customers are. Consulting gives you that market-specific strategy.

Need a second opinion on your Google Ads?

Book a consultation. Thirty minutes on a call, no charge, to talk through your situation and see if consulting makes sense.

Call 07410 907 104 Book a consultation