Google Ads Audit for Rayleigh Businesses

You're spending money. But is it working?

Google Ads looks simple from the outside. But inside most accounts there are half-written stories: keywords bidding against each other, landing page links pointing to the wrong pages, conversion tracking that isn’t actually tracking, budget bleeding into low-intent searches.

You don’t know until someone looks. An audit is that look — a forensic review of your account to show exactly where the waste is.

What a PPC audit covers

• Keyword structure — are keywords overlapping? Are you bidding on the wrong match types?
• Bid and budget allocation — where’s your money going? Are high-performers underfunded?
• Conversion tracking — is Google actually seeing your conversions? (Most accounts say yes but don’t.)
• Landing page experience — do your ads link to the right pages? Are those pages optimised?
• Ad copy and extensions — are you saying the right thing? Are you using the tools Google gives you?

Why a proper audit matters for Rayleigh and Essex

Google Ads CPCs in Essex are high — you’re in the London commuter belt competing with the noise. Every wasted pound hurts more. An audit costs a few hundred quid but could reveal thousands in avoidable spend, or spot quick wins (like a keyword fix) that immediately improve ROAS. In Rayleigh’s competitive market, that’s worth knowing.

How an audit works

1. You grant accessYou’ll give me read-only access to your Google Ads account. I don’t touch anything — just look.
2. I dig into the dataI’ll spend 3–5 hours reviewing structure, performance, tracking, and spend patterns. I’ll check Google Merchant Center (if ecommerce), conversion tags, and landing pages.
3. You get the reportI’ll write up findings with clear, actionable recommendations. We can hop on a call to walk through it if you want.