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Most Horsham businesses are leaking money on ads.

Not because they’re stupid. Because Google Ads is complicated and most account managers don’t spend the time to really look.

Broken conversion tracking. Broad keywords that don’t match intent. Bids that are too high for the margin. Audiences that are too loose. Ad copy that’s weak. Extensions that are missing.

I run audits that catch this stuff. One-off diagnostic. You get a report, a detailed call, actionable recommendations. No lock-in. No management contract. Just the truth about where your money is going and how to stop wasting it.

What an audit covers

The London commuter effect

You’re in West Sussex, in the London commuter belt. Your CPCs are high. That doesn’t excuse lazy strategy — it means you need better strategy. An audit shows you exactly where you’re bleeding money and where the quick wins are hiding.

How audits work — step by step

You give me read-only access to your Google Ads account. I spend 2–3 hours digging through the data, setting up spreadsheets, understanding what’s actually happening across your campaigns and keywords. I build a detailed report: here’s what’s working, here’s what’s broken, here’s what I’d fix first, and here’s what you should monitor.

Then we have a call. I walk you through the findings, answer your questions, and give you a prioritised list of fixes. You’re in control. You can implement some, all, or none. It’s your account, your decision.

The audit process

  1. Scope callTell me about your business, your goals, your spend, your current setup. I ask questions to understand what matters to you and whether an audit makes sense.
  2. Deep diveI audit your account, build a detailed report, and spot the issues (and wins). You’ll have findings within a week.
  3. Results callWe discuss findings, prioritise fixes, and you decide what to do next. No pressure to hire me for ongoing work — this audit is useful on its own.

Why audits pay for themselves

Most Horsham businesses are wasting 20-30% of their ad budget on inefficiencies. An audit costs a fraction of that. If we find just one big problem (broken tracking losing 15% of data, broad keywords bleeding budget, wrong bid strategy), you’ve already paid for the audit and then some. And you get a roadmap of what to fix next.

Frequently asked questions

Do I have to fix everything you recommend?

No. You get the audit, you get recommendations, you decide what to implement. Some clients hire me to fix it. Others fix it themselves. Some use the audit as a baseline before hiring another agency. That’s all up to you.

How long does an audit take?

The deep-dive work usually takes 2–3 hours. You’ll have the report and findings call scheduled within a week of giving me read-only access.

What if the audit finds nothing wrong?

It won’t. Even good accounts have something to fine-tune. But if your ads are genuinely running well, I’ll tell you that too. Honest conversation: here’s what’s working, here’s what I’d polish, here’s what to watch. No BS.

Can I get a fixed price?

Audits are quoted after the scope call. Every business is different — a simple ecommerce audit might be different from a complex home services account with multiple locations, different conversion types, or seasonal demand. I’ll quote fairly once I understand your situation.

What happens after the audit?

You get the report and a detailed call. If you want help implementing the fixes, I can manage your account full-time, do fractional advisory, or just consult on the big moves. Or you can take the findings and implement yourself. No obligation.

Is this the right move if I'm in West Sussex?

Yes. Horsham, Crawley, Haywards Heath, Dorking — if you’re in West Sussex, high CPCs are your reality. An audit shows you whether you’re competing smart or spending blind. It’s a solid investment.

Want to know what an audit would find?

Book a quick scope call. Tell me about your account, your goals, your spend. I'll give you a realistic quote and timeline. No obligation — just a real conversation about whether an audit makes sense for you.

Call 07410 907 104 Request a PPC audit