Google Ads Audit for Stockton-on-Tees Businesses

Why audit your Google Ads?

Google Ads looks simple. Pay Google, get leads or sales. But the details kill most accounts. Bad tracking means you don’t know what actually converted. Poor bid strategy means you’re overpaying for clicks that don’t matter. Wrong audience targeting means your ads hit the wrong people.

A PPC audit cuts through the noise and shows you exactly where your money is going and what’s broken.

What I review

• Account structure — Are your campaigns and ad groups set up logically, or is everything jumbled?
• Conversion tracking — Does your tracking actually work? Are you measuring the right events?
• Keywords and negatives — Are you bidding on the right terms? Blocking the rubbish searches?
• Bid strategy and budgets — Is your automated bidding sensible for your goals? Are you overpaying?
• Ad quality and copy — Are your ads persuasive? Are your landing pages aligned with your keywords?

What you get

A written audit report with:

1. What’s working (so you keep doing it) 2. What’s broken (with priority fixes) 3. What you’re missing (opportunities, not guesswork) 4. A roadmap (quick wins and long-term improvements)

The audit is fixed scope—no endless consultancy. You pay one fee, you get one thorough review. After that, it’s up to you whether to hire me for the fixes or hand the roadmap to someone else.

The audit process

1. Request an auditTell me about your business and what you’re trying to achieve. Get a quote.
2. Grant accessYou give me read access to your Google Ads account. No changes—I’m auditing only.
3. Receive your reportDetailed findings, priorities, and a roadmap. You review on your own timeline.