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How much is your Google Ads account bleeding?

Most Google Ads accounts have money leaking out — bidding on the wrong keywords, audiences too broad, landing pages that don’t convert, broken or missing conversion tracking. Sometimes it’s obvious (a typo in a keyword bid), sometimes it’s subtle (audience overlap inflating CPCs). An audit finds these leaks and tells you exactly what costs money to fix and what’s a quick win. I’ve audited accounts managing £50k/month in ad spend and found 5–15% waste in nearly every one. In high-CPC markets like Stevenage, 5% is serious money.

What's in a PPC audit

How a PPC audit works

  1. You book the auditTell me a bit about your business and ads. We agree on scope (one account, multiple, specific campaigns) and timing.
  2. I review your account3–7 days depending on size. I analyse keywords, performance, structure, tracking, and look for waste and missed opportunity.
  3. Audit reportWritten report with findings, priority fixes (quick wins first), estimated savings, and implementation notes. Yours to use however you like — fix it yourself or hand to your team.

Why Stevenage needs audit discipline

Stevenage is in the London commuter belt. That means you’re competing in a high-CPC environment against sharp operators. One wasted pound here is worse than one wasted pound in Leeds or Liverpool — the cost is already premium, so efficiency is survival. An audit catches the leaks and often pays for itself in the first month of fixes.

No obligation, no upsell

An audit is diagnostic. You get a report with findings and recommendations. Whether you fix it yourself, hire someone, or bring me in for ongoing management is your call. I’ll suggest what makes sense, but the audit is independent — honest assessment of what’s working and what’s not, nothing more.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. Book a call, describe your account, and I’ll quote exactly what you’ll pay. No surprise invoices.

How long does an audit take?

Usually 3–7 days from start to report delivery. Depends on account size and how much history I need to review.

What if the audit finds nothing wrong?

That happens. If your account is well-run, I’ll tell you. That’s actually valuable — you can focus on other channels instead of optimising a healthy one.

Can I use the audit report to brief someone else?

Yes. The report is yours. Use it to brief your team, bring in another agency, or do it yourself. All findings and recommendations are written clearly.

Do you audit individual campaigns?

Yes. If you want just one campaign audited rather than the whole account, I can scope it that way. Smaller scope, lower cost.

How often should Stevenage businesses audit their ads?

At least once a year, or any time performance drops suddenly or you’re scaling spend. High-CPC markets like Stevenage and Hertfordshire benefit from regular audits — competition shifts fast.

Find your ad spend leaks

Book a call, describe your account, and get a fixed-price audit quote. No long commitment, no obligation to work together after. Just honest diagnostic work.

Call 07410 907 104 Request a PPC audit