Google Ads Audit for Harleston Businesses

What a PPC Audit Covers

I review your Google Ads account top-to-bottom. Account structure, campaign settings, keyword strategy, bid management, ad copy, landing pages, and — most importantly — conversion tracking. Most accounts have 20–40% wasted spend hiding in broken tracking or badly-configured keywords. An audit finds it.

What I Look For

• Tracking problems. Is Google seeing conversions? Are you seeing the same conversions? Often there’s a gap.
• Keyword waste. Broad keywords capturing irrelevant searches. Exact match keywords that need tweaking. Negatives that are missing.
• Bid misalignment. Are you bidding too high on cheap clicks and too low on high-value searches?
• Campaign structure. Sometimes a single campaign is doing the work of three. Sometimes three campaigns are fighting each other.
• Ad copy and landing page fit. Does your ad promise match your landing page? Often it doesn’t.

How an Audit Works

1. Scope call30 minutes. We talk about your goals and what an audit would cover. I quote you a price.
2. Account accessYou add me as a reader on Google Ads and Google Analytics (or tracking system).
3. Deep diveI spend time — usually 8–12 hours — in your account, finding problems and opportunities.
4. Findings reportI send a documented report with priorities: what to fix first, what to test, what you can ignore.
5. Presentation callWe walk through the findings together. Questions answered. Next steps clear.

You Keep Control

An audit is a diagnostic only. No obligation to hire me for management or consulting. You get the findings, you decide what to do with them. Some clients implement the changes themselves. Others ask me to do it. Either way, you’re not locked in.

Why This Matters

Most wasted spend isn’t due to bad strategy — it’s due to implementation gaps. Tracking not wired right. Keywords not negative-matched properly. Bid adjustments not applied. These are fixable. An audit finds them, a report documents them, and suddenly your account works better without spending more.