Senior PPC strategy when you need a second opinion or fractional expertise. I advise, audit, and hand over recommendations — you or your team execute.
Book a consultationMaybe it’s an agency, an in-house person, or a freelancer. But something doesn’t feel right — your cost per click is high, conversions are slow, or you’re just unsure. You don’t want to fire them, but you want real answers.
That’s fractional consulting. You bring me in to audit, diagnose, and guide. Then your team executes the plan. You get senior strategy without the full retainer.
You can waste 6 months not knowing if your ads are good or just lucky. A senior audit takes weeks of guesswork out. I’ve seen accounts bleeding money in obvious places — broad keywords the in-house person didn’t catch, bidding strategies working against them, ad copy that should have changed months ago.
I’ve managed £2M+ in direct ad spend across ecommerce, D2C, and home services. I know what works, what doesn’t, and where money disappears. I also know when ads are fine — sometimes the honest answer is, ‘Don’t change a thing.’
Whether you’re in Wellington, Telford, or Shrewsbury, if you’re running ads in-house or with a smaller agency, fractional strategy keeps you sharp. You don’t need a £300/month retainer — you need clarity on a few specific questions.
I quote after an initial chat. It depends on account size, complexity, and scope. Book a free call and we’ll discuss what you need and what it costs.
Yes. You’ll grant viewer access temporarily so I can review everything. Your data stays private; I don’t touch anything, just observe and report.
Absolutely. Scope it however you want — one campaign, keyword strategy, landing page testing, tracking setup. I price based on what you need.
An audit is a snapshot report. Fractional consulting includes the report, but also ongoing strategy calls and guidance. You’re getting senior expertise available when you need it, without a full retainer.
Yes. I’ve worked with local businesses in Wellington, Shrewsbury, Telford, and across Shropshire, as well as national brands. The strategy is the same wherever you are.
I give you honest, evidence-based recommendations. But ad performance depends on execution, your product, and market conditions. I can guide; I can’t guarantee results. That’s why we review and adjust.
Let's talk about your ads, your goals, and what's not working. 30-minute call, no charge, no obligation.
Call 07410 907 104 Book a consultation