PPC Consultant for Wigan Businesses

When a second opinion makes sense

You’ve got someone managing your Google Ads—an agency, an in-house hire, a freelancer. But something feels off. Metrics are flat, spend keeps climbing, or you just don’t trust what you’re hearing.

That’s when a strategic review from an independent senior helps. Fresh eyes, no ego, no loyalty to previous decisions.

What a strategic consultation covers

• Account structure review — Are campaigns and ad groups built logically?
• Conversion tracking audit — Is tracking accurate or just hopeful?
• Keyword and audience strategy — Are you bidding on the right signals?
• Bid strategy and performance — Are bids aligned with actual customer value?
• Ad copy and landing page alignment — Does the message match the destination?
• Cost analysis — Where is money leaking and where should it flow instead?

Fractional advisory, not handover

This model suits businesses that want to keep their current setup but gain a senior voice in key decisions. Monthly strategy calls, quarterly audits, or spot reviews—you stay in control, I advise. Some clients use this to train their in-house team; others use it as a safety net for big spending decisions.

How a consultation works

1. Book a callTell us about your current setup, team, and what prompted the review.
2. I audit your accountDeep dive into structure, tracking, strategy, and performance.
3. Present findingsClear recommendations. What’s working, what’s wasting money, what to change first.
4. Ongoing advisory (optional)Stay connected for strategy calls, testing feedback, or monthly check-ins.