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What a PPC audit finds

Most businesses running Google Ads don’t know where their money is going. Keyword underperformance gets hidden in aggregate metrics. Conversion tracking is half-broken. High-intent searches are going to the wrong ad group. The bid structure is a mess. A proper audit digs into all of that and tells you exactly what to fix first.

Beaconsfield's competitive landscape

You’re in the London commuter belt, which means Google Ads CPCs are high and competition is fierce. An audit in this market is especially valuable — it tells you where you’re wasting money on low-intent keywords, and where you’re underbidding on the searches that matter most.

What gets audited

How the audit works

  1. You share accessI get read-only access to your Google Ads account and Google Analytics (or conversion tracking setup). Takes 5 minutes.
  2. I dig deepI spend 2–4 hours reviewing your campaigns, keywords, tracking, and strategy. I test conversion paths and spot gaps.
  3. You get a reportA detailed memo with findings, ranked by impact. Specific actions you can take. No fluff, no buzzwords. Actionable.

Why audit now?

Google Ads is always evolving. What worked 18 months ago might be costing you money today. If you haven’t had a proper external audit in the last year, there’s almost certainly waste. Even if your campaigns seem fine, an audit will either confirm you’re on the right track or spot a gap you didn’t know existed.

Frequently asked questions

How much does a PPC audit cost?

Depends on account size and complexity. I’ll give you a tailored quote after our initial chat. There’s no standard price — I quote based on the actual work involved.

How long does an audit take?

You’ll have a report within 5–7 working days of sharing access. The actual analysis takes me 2–4 hours depending on your account size.

What do I do with the audit findings?

It’s up to you. Some clients implement the changes themselves. Some hire me to implement. Some use it to brief their existing agency. The audit stands alone — no obligation to work with me after.

Do you audit for Beaconsfield and Buckinghamshire businesses specifically?

Yes, and I audit anyone across the UK. I understand local market dynamics, especially in the London commuter belt where CPCs are high and competition is intense.

What if the audit finds nothing major?

Then I’ll tell you that. Some campaigns are genuinely well-run. I’m not going to invent problems or upsell you into changes you don’t need. You’ll know your ads are solid.

Get a clear view of your Google Ads waste

Request an audit. I'll review your campaigns, give you a written report with priorities, and quote you for implementation if you want it. No obligation.

Call 07410 907 104 Request a PPC audit