PPC Consultant for Wokingham Businesses

You're doing ads, but something feels off

Maybe your CPCs are creeping up. Maybe you’re not sure if your keywords are right. Maybe your conversion tracking is a mess. Or maybe you just want a second opinion from someone who’s actually run £2M+ in ad spend.

I work with businesses that already have ads running. I’m not here to replace your team — I’m here to make them better.

What I offer

• Strategy review — I look at your entire account (keywords, ad copy, bid strategy, audience setup) and tell you what’s working and what’s not.
• Hands-on optimisation — I can take over campaign management, or I can coach your team while you handle it. Your choice.
• Fractional oversight — Some clients want me checking in monthly, spotting drift, and course-correcting. That works too.
• No jargon, just honesty — I’ll tell you if Google Ads is the right channel for you. And if your ads are fine, I’ll say that too.

How a consultation works

1. We talk about your goalsWhat are you actually trying to achieve? Revenue, leads, app installs? Be honest about what’s working and what isn’t.
2. I audit your accountI run through your campaigns, keywords, ad copy, conversion tracking, and bid strategy. I make notes on what’s broken and what’s working.
3. I give you a clear recommendationShould you keep running ads? Should you change approach? Can I help? I’ll be straight with you.
4. We agree on next stepsMaybe I take over optimisation. Maybe I coach your team. Maybe we agree to revisit in six months. Depends on what makes sense.

Fractional vs. full management

Some clients want me running the show. Others just want monthly check-ins. Both work. Fractional engagement means you stay in control but get expert eyes on your account every month, spotting problems before they cost you money. That often makes sense for teams who’ve got internal expertise but want a safety net.