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Advisory and fractional — not full management

Some teams have their own PPC person or already work with an agency. What you need is not a replacement; you need strategic firepower. A second opinion. A quarterly strategy review. Fractional hours for campaign launches. Training for your in-house person. That’s what this is.

What fractional consulting covers

Who this is for

You’ve already hired someone to run ads, but they’re stuck. Or you’ve built an in-house team but want senior guidance. Or you’re working with an agency, but something doesn’t feel right. That’s when you call in a consultant for a direct, honest take.

No conflicts. Just clarity.

I’m not here to replace your team or agency. I’m here to help your team win. If there’s a real conflict (e.g., your existing agency truly isn’t the fit), I’ll tell you — but that’s your decision, not mine.

How fractional support works

  1. Consultation callYou describe your setup, current performance, and the specific bottleneck.
  2. Scope and proposalI propose a fractional approach — monthly hours, one-off reviews, or project-based work.
  3. ExecutionI work alongside your team, reviews go into documentation, and your team owns the implementation.
  4. OngoingCheck-ins as needed, not a formal monthly cadence.

About Ebbw Vale and Gwent as a market

If you’re a Gwent business (Ebbw Vale, Merthyr Tydfil, Newport, Caerphilly), I know the competitive landscape and the local audience. Fractional guidance here often focuses on geo-targeting efficiency and local audience segmentation. For regional campaigns across South Wales, the strategy is different than for national or international campaigns.

Frequently asked questions

What does 'fractional' actually mean cost-wise?

It depends on scope. We’d agree on hours per month (e.g. 10 hours, 20 hours) or a project fee for specific work. The pricing anchor is from £300/month for very light fractional support, but a tailored quote makes sense once we discuss what you need.

Do you get involved in day-to-day campaign management?

Not usually. Fractional consulting is strategic and project-based. If you need someone hands-on every day, that’s full management, and I have a different offering for that.

Can you review my existing agency's work?

Yes. I’ll look at campaign structure, copy, keywords, targeting, and bid strategies with fresh eyes. That feedback is useful whether you stay with them or not.

Are you based near Ebbw Vale or Gwent?

I work remote across the UK, so geography isn’t a factor. Calls and reviews happen virtually, which is actually more efficient for fractional work.

How often would we speak?

It’s flexible. Some clients want monthly touchbases; others prefer quarterly deep reviews with email check-ins in between. We set the cadence based on what your team needs.

Can you train my in-house PPC person?

Absolutely. Training usually happens as a mix of structured sessions (e.g. ‘how to structure your keyword accounts’) and on-the-job coaching as they build real campaigns.

Need a senior opinion without the overhead?

Book a consultation to discuss your current setup, bottlenecks, and what fractional support could look like. We'll figure out the right scope and pricing for your situation.

Call 07410 907 104 Book a consultation