Book a Free Strategy Call →

You have a PPC person. Do you know if they're any good?

Most ad accounts drift. The person managing them might be competent, stretched too thin, or just following a template. You don’t know until someone external reviews it.

I come in as a fractional consultant—reviewing your strategy, your audience setup, your keyword logic, your conversion tracking. I’ll tell you what’s working and where the gaps are. Then you decide whether to fix it yourself or hand it to me.

What I do as a consultant

When you should hire a consultant instead of an agency

You already trust your in-house person or your existing vendor. But you want outside perspective—someone who isn’t invested in justifying the current setup. Or you need strategic guidance without handing over full control. Consulting gives you that layer of confidence without replacing your team.

Honest audits. No sugar-coating.

I’ll tell you if your ads are fine. I’ll also tell you if they’re bleeding money. The goal is clarity—you’ll know exactly what’s working and what’s not.

Atherton & Greater Manchester context

If you’re competing locally in Atherton, Leigh, Hindley, or Bolton, I understand the dynamics. If you’re national and just happen to be based in the region, I’ll assess your strategy against your real competition. Local matters more than you’d think in home services; national doesn’t care about postcode.

How consulting pricing works

Ongoing fractional management starts from £300/month. Strategic audit without management is quoted based on scope—I’ll tell you the cost upfront. No surprise invoices, no per-hour nickel-and-diming.

Frequently asked questions

Will you take over my ads if I hire you as a consultant?

Not unless you want me to. I can advise, review, and recommend while someone else executes. Or I can make decisions on bids and budgets if you prefer. It’s your choice—I’ll be clear about the trade-offs.

How often would we talk?

Depends on the engagement. One-off audit might be a single call plus a report. Ongoing consulting could be monthly strategy calls or quarterly check-ins. We’ll agree on a cadence that works for you.

What if my current agency gets defensive?

That’s their problem. Confident agencies welcome external review. If they won’t share data or get defensive, that tells you something about them.

Can a consultant help if I'm based in Atherton but sell nationally?

Absolutely. Geography doesn’t change Google Ads strategy, though it does if you’re running location-based campaigns. I’ll help you think through your market and your margins, regardless of where your business is based.

What's the difference between you and my agency's account manager?

I’m external and unbiased. Your account manager is paid to keep you as a client. I’m paid to give you honest advice. That difference matters when the advice is ‘your agency isn’t optimising this properly.’

Do you offer training for my team?

Yes. If you want your team to understand bidding strategy, audience setup, or conversion tracking, I can walk them through it. Learning-focused consulting is common and valuable.

Get an honest outside perspective on your Google Ads

Whether you need a one-off audit or ongoing strategic advice, I'll give you clarity on what's actually working in your account. No fluff, no vendor bias.

Call 07410 907 104 Book a consultation