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What's actually happening in your Google Ads account?

Most businesses don’t know. They see monthly invoices and rough ROAS, but they’re flying blind on structure, bid strategy, tracking accuracy, and where the money’s really going. An audit cuts through that fog.

We review your entire account — campaigns, ad groups, keywords, audiences, conversion tracking, and spend patterns — and give you a clear report on what’s working, what’s wasted, and what should change first. Fixed scope, usually delivered within a week, no strings attached.

What you get in the audit

  1. Account structure reviewAre your campaigns and ad groups logically organised? Are keywords properly segmented? Or is everything jumbled and bleeding spend across the wrong audiences?
  2. Bid strategy auditIs your bidding strategy fit for purpose? Are you overbidding on weak keywords? Underbidding on winners? We look at the data and spot opportunities.
  3. Tracking validationAre your conversions actually being tracked? Are tags firing? Is your data clean or are you counting phantom conversions? This alone often surfaces £hundreds in waste.
  4. Spend analysisWhere’s your budget actually going? High CPL keywords? Untested audiences? Campaigns that should be paused? We map it and prioritise fixes.
  5. Competitor landscapeAre you missing negative keywords? Bidding against yourself? We spot competitor overlap and suggest immediate negatives.
  6. Quick wins roadmapA prioritised list of changes you can make within 30 days — usually worth 15–40% efficiency gain just from tightening existing structure.

Why businesses ask for audits

You suspect something’s wrong but don’t know what. Your agency isn’t delivering. You’re trying to build a business case for better management. Or you’re just due for a health check. Any of those reasons — a fixed-scope audit gets you answers.

How the audit actually works

You give us account access and a 15-minute kick-off call to explain your business, goals, and what matters most. We spend 2–3 days reviewing data. Then you get a detailed written report plus a call to walk through findings and talk through priorities. Total process: one week, usually less. We don’t redesign the account or implement changes — that’s on you or your team — but we tell you exactly what needs doing.

Pricing

I quote audits individually based on account size and complexity, but you’ll know the cost before we start. I don’t charge hourly; it’s a fixed scope and fixed price. You get a report and a debrief call, then you decide what happens next — no pressure to hire us for ongoing work.

Frequently asked questions

How long does an audit actually take?

Usually 5–7 business days from start to finished report. We’ll usually have recommendations to you within a week. The debrief call is flexible — can happen the day after we send the report or a few days later, whatever suits you.

What if the audit finds nothing worth fixing?

Rare, but it happens. If your account is genuinely well-run, we’ll tell you. You’ll still get a report confirming that, plus a few nuanced ideas for testing. But mostly accounts have quick wins hiding in the structure.

Do I have to hire you after the audit?

No. It’s a standalone service. We give you a roadmap, you execute it yourself or hand it to an existing agency. No obligations.

Can you audit just one campaign instead of the whole account?

Yes. If you want to focus on Shopping, Performance Max, or brand campaigns, I can scope the audit to just that. Price adjusts accordingly.

Will you find issues with Aylsham or Norfolk-specific targeting?

Yes. If you’re a Norfolk-based business, we’ll review your geo-targeting, local bid adjustments, and whether you’re capturing nearby towns like Norwich, Dereham, or Beeston effectively.

What if my agency built the account and I want a second opinion?

That’s exactly who I audit for. An independent review of your agency’s work often surfaces missed optimisations or structural issues they’ve overlooked. Audits work best when you want honest perspective.

Ready to know what's actually happening?

Tell us about your account and goals. We'll ask a few quick questions, give you a fixed price, and get started.

Call 07410 907 104 Request a PPC audit