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You've got someone running ads. But are they right?

Maybe an in-house person, maybe an agency. They’re busy, or they’re expensive, or something doesn’t add up. You need someone who’ll give it to you straight: what’s working, what’s wasting money, what’s missing.

Not trying to poach your account

If your current setup is solid, I’ll say so. This isn’t a sales pitch. It’s an honest look at your ads and a plan to fix the gaps.

What I do

Why you might need a consultant

Agencies scale by volume. In-house people get stretched. A freelance consultant sits in the middle: small enough to care about your account, experienced enough to spot problems in minutes, not weeks. I’ve managed £2M+ in ad spend directly. I know where the pitfalls are.

How it starts

  1. Consultation call30 minutes. You tell me what’s running, what’s stuck, what success looks like. I ask questions.
  2. Audit (if you want one)I review your account, find the wins and the waste, put it in writing. Quote on a call; no obligation.
  3. PlanHere’s what I’d fix, and here’s what it costs. You decide if you want me to do it, or if you’d rather stick with what you have.
  4. Ongoing or one-offMonthly management, quarterly reviews, or just a one-off audit. You’re in control.

Good fit for you?

You’re spending £500+ per month on ads. You have someone running them, but you want an expert to validate the strategy or take the wheel for a bit. You’re in Bangor, Whitehaven, or anywhere in Northern Ireland—or nationwide, and your audience is too.

Frequently asked questions

What does 'fractional' mean?

5–10 hours a month, scheduled. Could be weekly 1–2 hour check-ins, or a big weekly optimisation day. You set the cadence; I track my hours and invoice at the end of the month. Minimum is usually the £300/month anchor, but we’ll discuss what you actually need.

Will you step on my agency's toes?

No. I’m a second opinion, not a replacement—unless you want a replacement. I’ll work with your existing team, or I’ll take over. Transparent, no drama.

How much for an audit?

Depends on account size and complexity. For a Bangor or Northern Ireland SME, usually £500–£2,000. Let’s talk on the call and I’ll quote it properly.

Can you help with other channels?

Google Ads and Microsoft Ads are my core. I can advise on Facebook/Instagram and YouTube, but not manage them day-to-day. I’ll point you to someone if needed.

What if I'm in Bangor but we ship nationwide?

Even better. We’ll set geotargeting and bid strategy to match your actual customer locations. Nationwide spend, but tracking which regions convert best.

Do you work with existing agencies or only businesses?

Both. If you’re a small agency and need senior PPC strategy or a hands-on deputy for a client, let’s chat.

Let's see if there's an opportunity in your ads.

Book a consultation. We'll review your current setup, talk through your goals, and I'll tell you if there's something worth fixing—and what it costs. No pressure.

Call 07410 907 104 Book a consultation