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You've Already Got Someone Running Ads

Maybe they’re an agency. Maybe they’re in-house. Maybe they’re doing okay, but you suspect there’s more on the table. That’s where I come in. I don’t replace your team — I work alongside them, or step in as a second opinion when you need honest feedback. If you’re in Egremont or Cumbria and your ads feel off, I’ll tell you exactly what’s working and what’s costing you money.

How Fractional Consulting Works

  1. Book a consultationYou tell me what’s happening in your account. What campaigns are you running? What’s the goal? What’s frustrating you?
  2. I do the diggingI audit your account structure, your keywords, your bids, your landing pages, and your tracking. I show you exactly what I find.
  3. Strategy sessionWe discuss the findings. I recommend what to do next. You decide whether to act on it, hire someone, or keep going.

What I Look For in Your Account

The Honest Conversation You're Not Getting

Most PPC consultants upsell bigger accounts and more features. I work differently. If your setup is fine, I’ll tell you. If you’re burning money, I’ll show you where and why. The goal is clarity, not bigger invoices.

When to Call a Consultant

You’ve hired an agency and you’re not sure if they know what they’re doing. Your in-house team is overworked and needs help prioritising. You’ve been running ads for a while and want to know if you’re doing it right. You’re based in Egremont or across Cumbria and you want plain-English feedback from someone who’s seen hundreds of accounts. Any of those apply? Book a consultation.

Frequently asked questions

How much does a consultation cost?

Starting from £300/month for ongoing advisory. For a one-off audit and strategy session, we quote based on scope. Book a call and we’ll tailor it to what you actually need.

Do I need to replace my current team?

Not necessarily. I can work with them, review their work, or recommend changes. Some clients hire me to audit an agency and then decide to switch. Others keep their team and use me for strategic input. It’s up to you.

What if my account is a complete mess?

That’s actually common. Most accounts have old campaigns, wrong settings, and terrible tracking. I’ve seen worse. We’ll break down what needs fixing, prioritise it, and make a plan.

How long does a full consultation take?

An audit and strategy session is usually 2–3 hours of my time, spread over a week. You get a written summary and recommendations, plus a call to discuss.

Are you based near Egremont or Cumbria?

I’m UK-wide and work fully remote. Location doesn’t matter — I can audit and advise any account. The only thing I need is access to your Google Ads and GA4.

What's your experience with my industry?

I specialise in ecommerce and home services. If that’s you, I’ll spot problems fast. If you’re in a different industry, I can still audit your account, but let’s discuss fit on a call first.

Want a Second Opinion on Your Google Ads?

Book a consultation. I'll audit your account and give you honest feedback.

Call 07410 907 104 Book a consultation