Book a Free Strategy Call →

For businesses with Google Ads already running

If you have a team running your ads (in-house, freelancer, agency), or you’re running them yourself and want a second opinion, that’s what I do. I’m not here to take over — I’m here to make sure you’re not throwing money at underperforming campaigns, wasting clicks on keywords that don’t convert, or missing obvious wins.

The audit & advice model

Why get a second opinion

Google Ads is easy to start and exhausting to get right. Even seasoned teams miss things: keyword bloat, audience overlap, historical campaigns running on autopilot. A fresh set of eyes finds the waste. Sometimes it’s small; sometimes it’s significant. Either way, you’ll know exactly what to fix.

The process

  1. Deep reviewI spend time in your Google Ads account, looking at everything from campaign settings to individual keyword performance.
  2. Findings & recommendationsYou get a clear report on what’s working, what isn’t, and what to prioritise. Prioritised by impact and ease of implementation.
  3. Ongoing availabilityYou can book follow-up calls to dig into specific recommendations, validate changes, or shift strategy as your business evolves.

Not a replacement, a partner

You keep full control of your account. Your team implements changes, or you can hire me as a fractional consultant to execute recommendations. The choice is yours.

Frequently asked questions

When would I use a consultant instead of hiring an agency?

If you already have someone managing ads (or you’re doing it yourself), a consultant gives you expert perspective without paying for full-time overhead. Perfect for businesses that want control but need strategy validation.

What does it cost?

That depends on scope. An audit might be different from fractional monthly consulting. Let’s talk about what you need and I’ll give you a quote.

Can you help with specific campaigns or keywords?

Yes. If you want advice on a specific problem — say, a high-spend campaign that isn’t converting — we can do a focused review rather than a full audit.

How often would I need consulting?

Depends on your maturity. Some clients want a quarterly check-in. Others want monthly support. We’ll agree on what makes sense for you.

Does your advice change for South Woodham Ferrers and Essex specifically?

Absolutely. Local competition, CPCs, and audience behaviour vary. South Woodham Ferrers is in a high-competition zone (London-level bidding). That changes bid strategy, keyword selection, and budget allocation.

What if I want you to actually run the ads instead of just advising?

Then we’d shift to the full-service management model. Either way, I’m here to help you win with Google Ads.

Get an honest second opinion on your Google Ads

Book a consultation call. We'll discuss what you're running, what questions you have, and what kind of support would actually help.

Call 07410 907 104 Book a consultation