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Not a replacement. A second opinion.

You’ve already got someone running your ads—maybe an agency, maybe an in-house person. We come in as a fractional strategic partner. I audit, advise, identify gaps, and help you make better decisions. You stay in control.

What fractional PPC consulting means

Instead of handing over full management, you get strategic guidance. We review your account setup, keyword strategy, bid management, audience targeting, and conversion tracking. We identify what’s wasteful, what’s missing, and what’s working well. Then we help you (or your team) fix it.

This works especially well if: you have in-house resources but need senior guidance; you’re paying an agency and want an independent review; you’re scaling and want strategic input on the next phase; or you’re not sure if your current approach is right.

What we typically cover in consulting

12 years managing £2M+ in ad spend

I’ve built and optimised campaigns across ecommerce, D2C, and trades. Roofers, plumbers, electricians, manufacturers, e-retailers, removals firms. I know what works in your space, what doesn’t, and where most accounts go wrong. That experience is what you get in a consultation—not theoretical advice, but practical fixes based on what actually converts.

Pricing for consulting

We start at £300/month for ongoing fractional input—think monthly strategy sessions, Slack access, and tactical advice. For deeper work (full campaign audits, quarterly planning, audience strategy), I quote per engagement. Either way, you’re paying for hours worked, not for managed ad spend.

Honest feedback

If your current ads are working well and your strategy is sound, we’ll tell you. If you’re overpaying your agency or your in-house person needs upskilling rather than replacing, we’ll say that too. We’re consultants, not pushers.

Frequently asked questions

Do you replace my current agency or in-house person?

Not unless that’s what you ask for. I audit, advise, and help you make better decisions. You decide what to do with that advice and who implements it.

How often would we meet or communicate?

Depends on the engagement. We typically do monthly strategy sessions for fractional consulting, plus email/Slack for urgent questions. We’ll agree on cadence and access in the initial consultation.

Can you help with Essex-specific or Wickford-specific strategy?

Yes. We understand the competitive landscape and cost-per-click environment in Essex. Wickford’s part of a high-competition region, which affects bid strategy and audience targeting. That’s exactly the kind of local insight consulting brings.

What if we want to move to full management?

We can transition. Start with consulting, then shift to managed service if it makes sense. No lock-in.

Do you need access to our Google Ads account?

Yes, read-only at minimum; edit-level for deeper recommendations. We’ll sign an NDA and treat your account with full confidentiality.

What's the difference between consulting and an audit?

An audit is a one-off diagnostic—we review your account and deliver a report with findings and recommendations. Consulting is ongoing strategy and guidance. Audits are good starting points; consulting adds accountability and implementation support.

Get strategic Google Ads consulting

Book a consultation call. We'll discuss your current setup, what you're trying to achieve, and how fractional consulting could help. We'll also give you our initial read on your account before we commit to anything.

Call 07410 907 104 Book a consultation