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The Strategy Gap

You’ve got a team running Google Ads, or you’re doing it yourself, but something feels off. You’re not sure if you’re testing the right things. Conversions are ticking up but you can’t tell if it’s the account structure, the copy, the audience, or just luck. You need a second opinion from someone who doesn’t have skin in staying.

That’s where fractional PPC consulting comes in. I’ll audit your account, identify what’s working and what’s wasting money, and give you a clear roadmap. Then I step back and you (or your team) execute. Or I stick around part-time to oversee strategy and spot issues early.

What Consulting Covers

For Teams Under Pressure

If you’ve got one or two people managing ads while juggling five other jobs, this is how you get expert oversight without hiring full-time.

No Retainer Lock-In

Consulting is hourly or project-based. Want a one-off audit? Done. Want a 3-month advisory relationship to oversee strategy? Let’s talk. Want to pause for a month? Fine.

Battle and surrounding East Sussex towns sit in a high-cost geography for Google Ads (London-level CPCs due to competition density). That means every pound of ad spend has to work harder. Your strategy needs to be tight, your testing disciplined, and your targeting precise.

A Typical Engagement

  1. Initial ConsultationTell me what you’re trying to achieve, where you’re stuck, and what you’ve tried. No NDA or retainer yet.
  2. Scope & QuoteI’ll give you a clear proposal: audit cost, ongoing consulting hours per month (if applicable), and deliverables.
  3. Audit & RecommendationsUsually a mix of document review and live account walkthrough. I’ll give you a roadmap and prioritised wins.
  4. Ongoing (If You Want It)Weekly or bi-weekly check-ins, copy feedback, bid strategy reviews. You drive execution; I provide direction.

Frequently asked questions

Can you just tell me if my ads are good or bad?

Yes. That’s the audit. I’ll tell you which campaigns are wasting money, which copy isn’t working, where targeting is too loose, and what your next priority should be.

How much does consulting cost?

Depends on scope. A one-off audit starts with a quote on a call—usually a few hundred pounds for a thorough dive. Ongoing advisory is typically from £300/month, negotiated based on hours. Happy to discuss it without pressure.

Do you recommend tools or strategies that benefit you, not us?

No. I don’t have affiliate links or retainer pressure. If I think something doesn’t need fixing, I’ll say so. If your ads are fine, I’ll tell you that too.

What if we're in Battle or a small East Sussex town—do you know our market?

I work across niches and geographies. But I don’t pretend to know your local market better than you do. What I know is Google Ads mechanics, what works at scale, and how to spot waste. I’ll ask you the market questions.

Can we do a quick call first before committing?

Absolutely. 15-20 minutes free to understand what you need. If there’s a fit, I’ll quote. If not, I’ll tell you.

Do you work with us if we're already with an agency?

Yes. Some clients want a second opinion or strategic oversight while their agency handles the day-to-day. Happy to play that role.

Get Expert Input

Whether you're stuck on strategy, need a second opinion, or want someone to watch over your team's shoulder—book a conversation. We'll talk through what you're trying to solve, and I'll give you an honest sense of whether it's a fit.

Call 07410 907 104 Book a consultation