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When to bring in a second opinion

You’ve got someone running your Google Ads — maybe an agency, maybe in-house, maybe a freelancer. But you’re not sure if the strategy is right. Are you bidding on the right keywords? Is the account structure sound? Are you wasting money on clicks that don’t convert?

That’s where fractional consulting works. I come in, review, advise, and help you (or your current team) make better decisions.

What fractional consulting covers

You keep control, I provide clarity

I’m not here to take over. I’m here to make your existing team smarter, or to give you the confidence to make changes yourself. 12 years of Google Ads, ecommerce and home services specialist, and honest enough to say if your ads are actually working fine.

How fractional consulting works

  1. Initial consultationWe talk through your goals, current setup, and what’s unclear. I understand what you’re trying to solve.
  2. Review and analysisI audit your account, analyse performance, and identify gaps and opportunities.
  3. Strategy session and roadmapWe discuss findings, agree on priorities, and I outline the steps you (or your team) should take next.

Pricing for consulting

Consulting is tailored to your needs. The anchor is from £300/month for ongoing advisory, but many clients prefer a one-off engagement. Either way, we’ll quote based on scope — just book a call and we’ll talk it through.

Frequently asked questions

What if we want hands-on management instead?

I do that too — full account management from £300/month. But consulting is for those who want to stay hands-on or keep their current team in place.

How often do we consult?

That depends on you. Some clients want a monthly check-in, others prefer a one-off audit and strategy plan. We’ll agree on a cadence that works for your budget and needs.

Does Bexhill's high CPCs change your advice?

Absolutely. East Sussex sits in the London CPC shadow — your clicks are expensive. That means efficiency matters more, and targeting has to be sharper. That’s exactly the kind of insight fractional consulting is built for.

Can you review an audit report we already have?

Yes. If you’ve had an audit done, I can review those findings, sense-check them, and tell you which recommendations to prioritise.

Do you work with ecommerce?

Yes — ecommerce is one of my two core niches. I understand product feeds, ROAS targets, shopping campaign strategy, and D2C scaling.

Get a second opinion on your Google Ads

Book a consultation call. We'll walk through your current setup, talk about what's working and what isn't, and discuss whether ongoing advisory or a one-off engagement makes sense.

Call 07410 907 104 Book a consultation