PPC Consultant for Rye Businesses

You have someone running ads. But is it working?

Fractional CFO, second opinion, sanity check — call it what you like. You might have an in-house marketer, an agency, or a freelancer. But something feels off. Your ROAS isn’t where it should be, or you’re not confident in the decisions being made.

That’s where I come in. 12 years of Google Ads means I can walk in, read your account in an afternoon, and tell you exactly what’s working, what’s broken, and what the fix is. No politics, no protecting anyone else’s work — just the truth.

What advisory looks like

• Quarterly or bi-monthly strategy calls. We dig into performance, refine your approach, catch problems early.
• Account reviews. Structure, keywords, bids, creatives, tracking — I audit and advise.
• Campaign planning. New product launches, seasonal pushes, market entry — we map out the strategy together.
• Mentoring. If you have a junior running ads, I can help coach them up or audit their thinking.

Why Kent matters (and why CPCs matter)

You’re in the London commuter belt, which means your Google Ads CPCs are high. That puts pressure on efficiency. Every bad keyword, every poorly-targeted campaign, every tracking gap — it costs you more here than in lower-CPC regions. Advisory is about squeezing maximum value from that expensive traffic.

How it works

1. Initial review callYou share access, we talk through your goals, and I give you a candid first impression. No commit yet.
2. Ongoing cadenceBi-monthly or quarterly calls, depending on pace. Between calls, you run ads; on calls, we strategise and problem-solve.
3. Flexible scopeSometimes it’s bid strategy. Sometimes it’s creative testing. Sometimes it’s “your agency is fine, keep going.” You only pay for the advisory hours you need.