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You've hired someone. Now what?

You have a digital marketer, freelancer, or agency running your Google Ads. But are they actually optimising, or just keeping the lights on? That’s where I come in. I work as a strategic second opinion—reviewing your account, challenging assumptions, and pointing out blind spots your current operator might miss. No politics, no territory wars. Just honest feedback.

What fractional advice looks like

You're paying for clarity, not control

I don’t replace your existing team. I work alongside them, or for you directly if you’re between operators. The goal is smarter decisions and confidence that your money’s working.

Why a second opinion matters

Google Ads looks simple from the outside. In reality, there are a thousand small decisions—keyword match types, ad scheduling, landing page alignment, bid adjustments for mobile, audience overlap. Miss a few, and 20–30% of your budget evaporates. In Bexhill-on-Sea’s competitive environment, where you’re already fighting London-level CPCs, that waste is expensive. A strategic review usually finds it.

How it works

  1. ConsultationWe talk about your current setup, what’s working, what’s not, and what you need most. Then I quote for a review.
  2. Audit & analysisI pull full account data, cross-reference with your conversion tracking, and build a findings report.
  3. RecommendationsI give you a priority list—quick wins, structural changes, strategy shifts. You decide what to implement.

Frequently asked questions

Do you work with existing campaigns in East Sussex?

Absolutely. Whether you’re in Bexhill-on-Sea, Hastings, or anywhere else in East Sussex, I’ll review what’s already running and give you honest feedback. I’ve found that most accounts have 3–5 easy wins buried in the data.

How is this different from hiring an agency?

Agencies need margin; I don’t. I give you the insight and let you decide whether to implement or hand it to someone else. Zero politics, no agenda to upsell you.

Can I hire you for ongoing strategy?

Yes. Ongoing fractional consulting works the same way: regular reviews, priority lists, strategic input. Pricing starts from £300/month for lighter touch, but we’d discuss your specific needs on a call.

What if my current team is fine?

Great—you probably won’t need me. But the best operators still welcome a fresh set of eyes. It’s how they stay sharp.

How long is a typical strategy session?

Depends on the scope. A strategic consultation is usually 1–2 hours. A full account audit can take longer, but I’ll tell you upfront what to expect.

Do you focus on specific industries?

I specialise in ecommerce, D2C, and home services/trades. If that’s your world, I’ll speak your language.

Want a second opinion?

Book a consultation. We'll talk through your current setup and I'll give you an honest read on what's working and what isn't.

Call 07410 907 104 Book a consultation