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When you need a second opinion

You’ve got someone managing your Google Ads. Maybe an in-house marketer. Maybe another agency. But something feels off, or you’re not confident they’re really optimising, or you just want an expert to sanity-check the strategy. That’s what fractional consulting is for.

What a PPC consultant does

Why fractional beats full-time agency for some businesses

If you’ve already got bandwidth managing ads, fractional consulting is cheaper than handing off to an agency. You keep control, you stay in the weeds, but you get senior eyes on the strategy. Works especially well if you’re a solo founder or you’ve got a capable marketer who just needs a quarterly check-in.

How this works in Beaconsfield's market

Buckinghamshire sits in the London commuter belt, so competition for clicks is fierce — especially in ecommerce and home services. A fractional consultant helps you avoid wasting budget on the wrong channels while your existing team stays focused on execution. I’ll typically review your setup quarterly, flag the big wins and big wastes, then you and your team execute.

The engagement process

  1. Initial consultationYou tell me what you’re trying to do and what’s making you uneasy. We agree on scope and cadence.
  2. Deep audit & recommendationsI review your campaigns, tracking, strategy, and competitive landscape. I give you a detailed memo with priorities ranked by impact.
  3. Ongoing guidanceMonthly or quarterly check-ins, as you need. I answer questions, review big decisions, and help your team avoid costly mistakes.

Frequently asked questions

How is fractional consulting different from a full audit?

An audit is one-off: I diagnose the problem and give you recommendations. Fractional consulting is ongoing: you book regular time with me (monthly, quarterly, whatever suits) to advise as your strategy evolves.

Can I hire you part-time if I'm in Beaconsfield?

Yes. I work with businesses across the UK remotely. I’m happy to work on a retainer from £300/month upwards, tailored to your needs and complexity. We’ll agree scope on a call.

What if I want you to spot-check one specific thing?

Book a consultation. We can do a deep-dive on one area — your keyword strategy, your tracking setup, your ad copy — or a broader campaign review. I’ll quote a bespoke price based on scope.

Do you work with Beaconsfield home services businesses?

Absolutely. Home services and trades are one of my two core niches. Whether you’re plumbing, electrical, landscaping, or high-end trades in Buckinghamshire, I understand your market and your customer journey.

Will you judge what the other agency is doing?

No. I’m there to help you make better decisions. If they’re doing something smart, I’ll say so. If they’re wasting your money, I’ll tell you that too — but I’m not here to trash-talk. Just to give you honest advice.

Let's talk about your Google Ads strategy

Book a consultation. We'll discuss your current situation, your gaps, and how fractional consulting can help you stay sharp without the full agency overhead.

Call 07410 907 104 Book a consultation