Independent Google Ads consultancy for Shropshire businesses — strategy, second opinions, and fractional support. Twelve years' experience, no agency overhead, and someone who tells you the truth about your ads.
Book a consultationNot every business needs someone to run their ads full-time. Sometimes you already have an in-house person or an agency, and you need a senior voice to pressure-test what they’re doing. Sometimes you need a strategy session to set direction before you hand things over. Sometimes you want a second opinion before committing to a big budget increase.
That’s where independent consultancy works better than full management. You get 12 years of Google Ads experience — £2M+ in ad spend managed directly — applied to your specific question, without paying for ongoing execution you don’t need.
When an agency reviews your account, they have a reason to find problems — it justifies their retainer. As an independent consultant, I have no incentive to tell you things are broken if they aren’t. If your Google Ads are performing well, I’ll tell you that and we’ll talk about where else your time and money might be better spent.
I work with businesses across Shropshire and the surrounding counties — Staffordshire, Herefordshire, Worcestershire, and into the West Midlands. I work UK-wide and remotely, so geography doesn’t limit what I can offer.
Shropshire has a genuinely varied business mix — from agricultural and rural trades to light manufacturing, professional services, and hospitality. The counties nearby add further range. Understanding the local market matters when you’re advising on search intent, competitor landscape, and the right targeting approach for your campaigns.
Consultancy starts from £300/month as a pricing anchor, but the right format depends on what you need. A one-off strategy session is different from ongoing fractional support. Book a consultation call and we’ll agree on a scope and fee that fits your situation — no standard packages, no guessing what you need from a pricing page.
Full management means I run your campaigns — optimising, testing, and reporting on an ongoing basis. Consultancy is advisory: I help you or your team make better decisions about your Google Ads strategy, without taking over the execution.
Because agencies report on the metrics they choose to highlight. An independent review looks at what they’re not showing you — wasted spend, tracking gaps, structural issues, missed opportunities. Sometimes the account really is fine. Sometimes it isn’t.
Yes. Fractional advisory support that sits alongside an existing agency or in-house team is a common setup. I’m not there to replace them — I’m there to raise the quality of strategic decisions being made.
Yes. I work fully remotely across Shropshire and into Staffordshire, Herefordshire, Worcestershire, Derbyshire, and the West Midlands. Where you’re based doesn’t affect what I can offer.
It depends on scope. Book a call and we’ll work out the right format and a fair fee. I don’t list fixed prices for consultancy work because the range is too wide — a one-off session is different from ongoing fractional support.
Yes — Google Partner and Microsoft Ads certified, with 12 years of hands-on experience managing Google Ads professionally.
Whether you need a one-off strategy session, a second opinion on what your agency is doing, or ongoing fractional support — let's have a conversation and work out what's actually useful.
Call 07410 907 104 Book a consultation