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Advisory PPC for the people who want control

A lot of businesses don’t want someone else managing their Google Ads. Maybe your team handles it, maybe you do. Maybe you’ve hired an agency or another freelancer. What you need is strategic oversight — someone who can look at your account, find the expensive mistakes, advise on next steps, and give you confidence that your money’s being spent properly.

That’s what I do. I’m not here to take over your account or work daily. I’m here to be your PPC second opinion.

Typical advisory projects

How advisory works

We’ll start with a call to understand your goal, your current setup, and what’s bugging you. Then I’ll audit your account — usually a few hours of work — and come back with findings, recommendations, and a clear roadmap. After that, the engagement is yours to shape. Some clients want a quick £500 audit and a handoff. Others want ongoing monthly check-ins. We’ll agree on what makes sense.

Honest, no vanity metrics

I won’t tell you your ads are fine if they’re not. I also won’t tell you to spend more if your current setup is working. I’ll tell you the truth and explain my reasoning.

The advisory process

  1. Strategy call30 minutes to understand your business, current Google Ads setup, and what you want to improve.
  2. Account auditI dive into your account, check every setting, landing pages, conversion tracking, ad copy, and keyword strategy.
  3. Findings and roadmapI send you a report with specific findings, ranked by impact, and a clear plan for the next 3-6 months.
  4. Ongoing as neededMonthly check-ins, quarterly strategy reviews, or spot audits as your business evolves.

Frequently asked questions

What does an initial PPC audit cost?

I quote on a call based on account complexity. A straightforward ecommerce account might be £400–600. A large multi-channel setup with tracking issues could be more. For ongoing advisory, pricing scales similarly; I charge from £300/month for fractional strategy work.

Do you work with businesses in Much Wenlock?

Yes, entirely remotely. Location doesn’t matter for Google Ads strategy — I can audit your account and advise regardless of where you’re based in the UK.

Can I keep my current agency or freelancer and just hire you for advice?

Absolutely. A lot of my advisory clients do exactly that. You keep your current setup, I review it, and if there are issues, I’ll tell you (and help you brief whoever’s making the changes). No conflict.

How often would I need advisory support?

Depends on your business and comfort level. Some clients want a one-off audit. Others do quarterly strategy reviews. If you’re running big campaigns or testing new channels, monthly might make sense. We’ll agree on what’s useful.

What if I don't like the recommendations?

That’s fine. I’ll explain my reasoning and we can debate it. But you don’t have to take my advice. What matters is that you understand your account and can make informed decisions.

Do you still do hands-on management, or only advisory?

I do both. For full management (where I run your account daily), the model is different — from £300/month ongoing. For advisory, it’s a la carte. You get to choose.

Let's talk through your account

Tell me what you're running, what's working, and what's keeping you up at night. We'll figure out whether a full audit, ongoing advice, or a tactical review makes sense.

Call 07410 907 104 Book a consultation