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You've Got Someone Running Your Ads. So Why Aren't They Working?

Maybe you hired an in-house marketer, assigned it to a team member, or signed with an agency that promised the moon. Ads are still costing too much. CTR is flat. You don’t understand the strategy.

When to Call in an Advisor

I Tell You the Truth

Sometimes your ads are actually fine. Sometimes they’re broken in one specific way. Sometimes you just need permission to kill a bad campaign. I won’t sell you work you don’t need.

How It Works

We start with a call to understand your goals, review your current setup (if you have one), and identify the real blockers. Then I give you a roadmap: maybe it’s strategic advice you act on yourself, maybe it’s monthly check-ins and recommendations, maybe it’s quarterly reviews of a new campaign before it goes live.

You’re in control. I’m here to make sure you’re making smart decisions, not wasting money, and hitting your numbers.

The Consultation Process

  1. Honest AssessmentWe review your goals, current ads (if any), and what’s holding you back
  2. Custom RecommendationsTailored advice on strategy, structure, keywords, tracking—whatever you need
  3. Ongoing SupportAgree on how much support makes sense: one-off advice, monthly calls, or quarterly check-ins

Frequently asked questions

How much does fractional consulting cost?

From £300 per month, depending on the scope. For a detailed quote tailored to your situation, book a consultation.

Do you work with Brigg and East Yorkshire businesses?

Yes, I’m UK-wide remote. I’ve worked with teams across Grimsby, Hull, Immingham, and beyond.

Can you audit my current ads without taking them over?

Yes. That’s exactly what fractional consulting is for. You keep running them; I advise on strategy and spot waste.

What if I only need help on one campaign?

That’s fine. We’ll set expectations upfront: maybe it’s a one-off review, maybe it’s monthly guidance until you’re confident. Quote on a call.

Can you work with my existing agency or marketer?

Absolutely. I’ll review the work, align with your team, and make sure everyone’s pulling the same direction. No turf wars.

How long have you been doing this?

12 years in Google Ads, £2M+ managed directly. Google Partner certified, Microsoft Ads certified. I know what works and what doesn’t.

Get Honest Advice on Your Google Ads

Book a consultation. We'll review your current situation, identify what's working (and what's not), and map out a path forward. No fluff, no sales tactics.

Call 07410 907 104 Book a consultation