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When you need a second opinion on Google Ads

You’ve got ads running. Maybe an agency’s managing them, or maybe it’s in-house, or maybe it’s a mix. But you don’t know if you’re getting a fair deal, if the strategy’s sound, or if there’s money on the table that nobody’s talking about.

You need someone outside the day-to-day to give you an honest read. That’s what I do. I come in fresh, look at the account, the strategy, the budget allocation, and I tell you what I see. No agenda to upsell you a retainer or justify a previous decision.

What a PPC strategy session covers

The difference between an audit and ongoing management

A strategy session is a snapshot. I review your account as it stands, identify what’s working and what’s not, and give you a roadmap. You decide what to do with it. Maybe you implement the recommendations yourself. Maybe you take it to your current agency and ask them to execute. Maybe you decide to bring me in for ongoing management. The point is, you’re not buying a service; you’re buying clarity.

If you want ongoing optimisation after that, we can talk about it. But there’s no obligation.

Who typically needs this

Businesses that are mid-scale, running meaningful ad spend, but unsure if their current setup is optimal. That might be an ecommerce brand, a trades business, or a services company. Usually they’ve either outgrown an in-house person or they want to check if their agency’s doing right by them.

How a strategy session works

  1. Initial callTell me about your business, current ads, performance goals, and what’s concerning you. This tells me where to focus the audit.
  2. Account deep-diveI audit the account structure, bids, keywords, tracking, and performance data. I look for opportunities and problems.
  3. Strategy sessionWe meet again. I walk you through what I found, what’s working, what isn’t, and what I’d do if it were my account. You ask questions.
  4. RoadmapYou get a written summary of findings and recommendations. From there, you move at your own pace.

Frequently asked questions

How much does a PPC strategy session cost?

It depends on the scope. A quick 60-minute session might be one price; a full account audit might be another. Call me for a tailored quote.

Do you work with Cleethorpes and East Yorkshire businesses?

Yes. I work UK-wide, fully remote. I’ve done strategy sessions with businesses across the country—ecommerce, services, trades. Location doesn’t matter; we work via video calls and email.

Can I hire you for ongoing management after the audit?

Yes, if that’s what you want. Starting from £300/month for ongoing PPC management. But it’s not mandatory. The audit stands alone.

What if my current agency isn't keen on an outside review?

That’s between you and your agency. My job is to give you the facts about your account, not to convince you to leave. You own the account; you can share the strategy session findings with them if you like.

How long does an audit take?

Depends on account size and complexity. A small account might take 2–3 hours. A large, complex account might take a day or more. I’ll give you an estimate when we scope the work.

Can I get a sample audit report?

I don’t use a template. Every audit is tailored to the account and business. When we talk, I’ll describe the depth and format you can expect.

Get an independent PPC strategy session

Call for a chat about your current ads, what you're unsure of, and what a review might cost. No sales pitch—just an honest conversation.

Call 07410 907 104 Book a consultation