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You have an ads manager — why bring me in?

Because in-house teams and junior agencies often inherit broken campaigns, miss tracking gaps, or optimise for vanity metrics instead of profit. I’m a fractional senior hire. You keep your current setup, I review it, spot the waste, propose fixes, then you decide what to implement.

What fractional consulting covers

A typical fractional engagement

  1. Access and briefYou give me view-only access to Google Ads, GA4, your CRM. Tell me what success looks like.
  2. Deep reviewI spend 2–4 weeks in your account. Document every issue: waste, gaps, wins, missed opportunities.
  3. Present and adviseI hand you a report with recommendations ranked by impact and effort. We discuss priorities on a call.
  4. Quarterly check-ins (optional)Stay aligned. See how the fixes landed. Adjust strategy as your business shifts.

Not a replacement, a complement

Your in-house person or junior agency doesn’t disappear. They execute the plan, handle day-to-day. I’m the voice asking why — why this keyword, why this bid, why no conversion tracking on that page? Burnham-on-Sea, Taunton, Wells — doesn’t matter where you are. Remote works.

The consultant's honesty

Sometimes audits reveal your ads are fine. Or you need a full-time senior, not a fractional one. I’ll tell you both. My job isn’t to sell hours; it’s to tell you what actually matters.

Frequently asked questions

Do you sit in weekly calls and manage the account?

No. I advise, audit, and suggest. Your team executes. If you want full management, see the Agency service instead.

What's the typical cost for fractional consulting?

Pricing depends on your account size and scope. From £300/month as an anchor, but consulting work is usually quoted per project. Ring 07410 907 104 or book a call for a tailored estimate.

How long does an audit usually take?

2–4 weeks for a thorough review of structure, tracking, and audience work. Depends on account complexity.

Will you find problems in our tracking, even in Burnham-on-Sea?

Almost always. Tracking is where most accounts fail. GA4 not firing properly, conversion tags missing, third-party tools not linked. It’s not location-specific — it’s universal.

Can you review my keywords and suggest which to pause?

Yes. I’ll pull search terms, spot waste, show you what to keep and what’s dead weight. Then you or your team pauses them.

What if I disagree with your recommendations?

That’s fine. I explain the reasoning, you decide what to do. Not everything has a right answer — sometimes it’s business judgement.

Need a senior PPC voice on your team?

Let's talk about what you're seeing in your account. No commitment, no fluff. Just honest consulting.

Call 07410 907 104 Book a consultation