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Strategic advice when you need it

You’ve got ads running. Maybe you’re managing them yourself, or you’ve got an agency — but something feels off. Spend isn’t efficient. Structure’s tangled. Tracking’s unclear. Or you’re scaling and want expert input before major changes.

I offer fractional consulting: strategy sessions, campaign audits, bid strategy guidance, keyword advice, and the kind of second opinion that helps you move faster with less risk. I don’t take over the day-to-day unless you want me to.

Consulting areas

Pricing: quote on a call

Most fractional consulting projects run £300/month and up, depending on scope. Strategy calls, one-off audits, or ongoing advisory — I’ll quote based on what you actually need after we talk.

Who typically works with me this way

Businesses in Weston-super-Mare and across Gwent running ads themselves but hitting a complexity wall. Ecommerce brands wanting a senior sounding board before scaling. Home services with decent campaigns but uncertain about next moves. Agency clients wanting external strategy input. People who value directness over hand-holding.

How fractional consulting works

  1. Call oneWalk me through your current setup, goals, blockers. I’ll ask probing questions and outline where value sits.
  2. Scope the workWe agree on deliverables — audit report, strategic recommendations, ongoing calls, whatever makes sense.
  3. Deep diveI review data, test assumptions, build the recommendations or strategy document.
  4. Debrief & next stepsPresent findings, discuss implementation, and agree on follow-up frequency if it’s ongoing.

Frequently asked questions

When should I hire a consultant vs. an agency?

Consulting is right when you have a team/freelancer handling day-to-day ads, but you need strategic input or troubleshooting. Agencies suit you if you want full takeover with no internal ad knowledge required.

Can you advise me if I'm working with another agency?

Yes. Many clients use me as external validation or second opinion on agency work. I’ll give you honest feedback — sometimes that means ‘they’re doing well’, sometimes it means ‘here’s what I’d change’.

What does an audit involve?

Campaign structure and keyword strategy, conversion tracking setup, competitor landscape, budget efficiency, quick wins you can implement now, and major recommendations for scaling or fixing issues.

Can you help if I'm based in Weston-super-Mare but selling nationally?

Absolutely. I work with UK-wide and global ecommerce clients. Geo-targeting strategy changes, but the fundamentals of campaign efficiency remain the same.

How many hours per month does ongoing consulting usually take?

Depends on complexity. Most fractional clients see 4–8 hours per month. Could be two bi-weekly calls plus async recommendations, or a monthly deep-dive block. We’ll agree on a rhythm that works.

Do you offer training for my team?

Not formally, but consulting often includes teaching moments — I’ll walk through strategy decisions, GAQL queries, bid logic, so your team understands the ‘why’. For structured training, let’s discuss on a call.

Get strategic clarity on your Google Ads

Book a consultation to discuss your situation, goals, and how fractional strategic support could help you move faster. No obligation, just honest feedback.

Call 07410 907 104 Book a consultation