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When To Call A Fractional Consultant

You’re running Google Ads. But you’re not sure if your structure is right, if you’re leaving money on the table, or if your account manager is actually good. Or you’ve hired someone and want a third opinion before committing long-term. That’s where fractional consulting works: you get my 12 years of experience, targeted at the specific question you’re stuck on, without the overhead of handing over your whole account.

What I Can Advise On

The Bushey & Greater London Factor

CPCs here are high due to London competition. A fractional audit often finds thousands of waste in keyword structure, bid adjustments, or audience targeting. Sometimes fixing that is worth far more than the consulting fee.

Fractional Doesn't Mean Limited

When you book a consultation, we’ll spend real time on your account. I’ll ask for access to your Google Ads account (read-only if you prefer), your landing pages, and your conversion tracking setup. Then I’ll give you my honest read: what’s working, what’s wasting money, and a roadmap to fix it. If you want, we can discuss ongoing fractional support — strategy calls every month, ad audits quarterly, that sort of thing.

How Fractional Consulting Works

  1. Book a consultationTell me what’s on your mind. Campaign structure? Performance plateau? Tracking questions? I’ll scope the work in that first call.
  2. Audit & analysisYou share your account data, landing pages, and tracking setup. I spend time digging into what’s happening and where the leaks are.
  3. Recommendations callI walk you through my findings. What’s working, what’s not, and concrete next steps. You decide what to implement and how fast.
  4. Optional ongoing supportIf you want, we set up a cadence: monthly strategy calls, quarterly deep-dives, whatever fits your budget and need.

My Background

I’m a Google Partner with 12 years running ads across ecommerce, D2C, home services, and trades. I’ve managed £2M+ directly and I’m honest enough to tell you when Google Ads isn’t the move (it happens). That experience means I spot waste fast and don’t waste your time with theory.

Frequently asked questions

How much does a fractional consultation cost?

Pricing depends on scope. A single audit or strategy session starts at the ‘from £300/month’ anchor, but typically quoted custom after we chat. For ongoing fractional support, we’ll discuss a retainer. Book a call to get a real quote.

Do I have to hand over my Google Ads account?

No. If you trust your current manager but want a second opinion, I can review account data you export and your landing pages. If I spot issues, we talk next steps. You stay in control.

What if you tell me to switch to my current agency?

I will if that’s my honest take. If your account manager is solid and your structure is sound, I’ll say so. My job is to give you the truth, not to sell you into changing things.

What makes Great London / Bushey different for Google Ads?

It’s a high-CPC zone. London-level competition for clicks, especially in home services and e-commerce. A consultant’s job here is to find efficiency — structure, negatives, bid management — because you can’t outbid the market. Strategy matters more than budget.

Can we do an ongoing retainer instead of project work?

Yes. We can set up fractional retainers: monthly strategy calls, quarterly audits, or standing support. Price depends on hours and depth. Let’s discuss in the consultation.

Do you work with my current account manager or replace them?

Either. I can work alongside them, audit their work, or step in if you decide to make a change. The goal is to get you better results. How we get there is flexible.

Get A Second Opinion On Your Ads

Book a consultation. No pressure to commit to anything. We'll talk about your current setup, your concerns, and whether a fractional audit or ongoing support makes sense. Honest conversation, no sales pitch.

Call 07410 907 104 Book a consultation