Strategic Google Ads guidance for businesses already running ads. Fractional CFO for your paid channels. Second opinions, audits, optimization strategy. From £300/month or quote per engagement.
Book a consultationNot every business wants done-for-you management. Some have an in-house team. Some have an agency but don’t trust them. Some are getting traction but feel like something’s off. That’s where fractional advisory comes in.
I work alongside your existing setup — or independently if you’ve outgrown your current partner — to audit performance, identify waste, and build a strategy that actually fits your margins and market. Hemel Hempstead’s high Google CPCs mean you can’t afford guesswork. Every fractional hour I spend on your account is aimed at finding money left on the table.
You get strategic input without the overhead of a full management retainer. We might meet once a month to review account health, spot trends, and plan the next 30 days. You or your team do the day-to-day execution — bid adjustments, ad copywriting, negative keyword work. I handle the why and where; you handle the how. Best for businesses with internal PPC capability who need senior-level guidance.
If your ads are fine, I’ll tell you. If your margins don’t support paid search, I’ll tell you that too. Some of my advisory work ends with a recommendation to pause campaigns and focus on organic or email. That’s the job.
Management: I run everything. You get login access but you don’t need PPC expertise. Advisory: you or your team own the day-to-day; I provide strategy, direction, and quality control. Advisory is cheaper and better if you have internal capability.
Advisory engagements are quoted per scope. A one-off audit might be £1,500–£3,000 depending on account complexity. Ongoing fractional work starts from £300/month for monthly strategy calls, or higher depending on hours. I’ll quote you on a call based on your specific needs.
Absolutely. Sometimes you need to know if your current agency is doing the job. I’ve done dozens of these audits. If they’re good, I’ll tell you. If they’re not, you’ll see it in the data.
Ad copy writing is part of campaign strategy — I can advise on what your ads should test. Landing page feedback is outside my scope, but I can tell you what the data says users are doing once they click.
That’s a natural progression. If you want to hand everything over, we transition your account structure to match the done-for-you model and I take over day-to-day optimization.
Home services have different margins and longer sales cycles than ecommerce. We’d focus on tracking full-funnel conversion (call, quote, close), budget allocation across campaign types, and seasonal adjustments. Same strategic rigor, different tactical focus.
Book a consultation call. We'll discuss your current setup, goals, and challenges. I'll outline what an advisory engagement looks like and what I can help with.
Call 07410 907 104 Book a consultation