PPC Consultant across Hertfordshire

When you need a consultant, not an agency

Not every Hertfordshire business needs full-service management. Some already have someone running their Google Ads — an in-house team, a junior marketer, or a generalist agency — and what they actually need is a senior pair of eyes checking the strategy.

That’s where consultancy comes in. I work with marketing teams, business owners, and founders who want accountability and expertise without handing over the keys. You keep control. I keep you on track.

What PPC consultancy can look like

• Fractional PPC lead — I act as your in-house senior PPC person on a part-time basis. Your team executes; I direct strategy and review output.
• Second opinion reviews — you’re running ads or using an agency and something feels off. I review what’s happening and give you an independent, honest assessment.
• Strategy sessions — before you launch a new product, enter a new market, or increase budget, we work through the plan together so you go in right.
• Account health checks — a structured review of your current campaigns, structure, bidding, and tracking to identify what’s working and what isn’t.
• Training and knowledge transfer — I work with your internal team to upskill them on Google Ads best practice so they can execute better independently.

12 years in the room — not on the phone to it

I’ve been managing Google Ads directly since the platform looked completely different. I’m not citing case studies from my colleagues — I’ve personally managed over £2M in Google Ads spend across ecommerce and home services, and I hold both Google Partner and Microsoft Ads certifications.

In Hertfordshire specifically, I’ve seen the pressures that come with London-adjacent markets: high CPCs, competitive local service auctions, and home improvement sectors where one mis-targeted campaign can burn budget in days. Advisory work here has to be grounded in the reality of the market.

How consultancy engagements typically work

1. Consultation callWe talk through your current situation, what you’re trying to achieve, and where the uncertainty or frustration lies. I’ll tell you what kind of engagement makes sense.
2. Scoping and proposalI put together a clear scope — what we’ll cover, how often we’ll work together, and what I’ll deliver. Priced on a call, tailored to your needs.
3. Engagement beginsWhether it’s regular strategy sessions, an account review, or acting as your fractional PPC lead — we get into the detail and start producing clarity.
4. Ongoing or project-basedSome engagements are one-off projects. Others are ongoing advisory relationships. We structure it to match what you actually need.

Who I work with as a PPC consultant

Most of my consultancy clients fall into a few categories: ecommerce businesses with in-house teams who need senior Google Ads oversight; home services and trades companies scaling up and needing a smarter paid strategy; and businesses across Hertfordshire who’ve been burned by an agency and want an independent view before committing to another one.

If you’re based anywhere in Hertfordshire — or across the neighbouring counties of Buckinghamshire, Bedfordshire, Essex or Cambridgeshire — I work remotely and can be as involved as you need.