Already have someone running your ads? Get a second opinion from a 12-year Google Ads veteran. Fractional strategy, fresh perspective, honest diagnosis.
Book a consultationYou’ve got someone running your Google Ads. But you’re not sure if they’re actually optimising or just tweaking bids. You don’t know if your tracking is correct. You’re not confident the strategy makes sense. That’s when you need a consultant — someone who comes in fresh, audits what’s happening, and tells you what’s working and what’s not. I’ve done this for 12 years and managed over £2 million in ad spend. I know what good looks like, and I know what to fix.
Every account I audit has them. Usually it’s tracking — the GA4 isn’t firing correctly, or offline conversions aren’t being recorded. Sometimes it’s bid strategy — manual CPCs when Smart Bidding would work better. Sometimes it’s campaign structure — bundled audiences when they should be split. The good news is most of these are fixable in a week.
You don’t need someone full-time; you need someone strategic. I work with clients who want monthly or quarterly check-ins, who want a strategy before major campaigns, or who want a second opinion on big decisions. Price is from £300 per month for ongoing fractional advisory, or we can scope a one-off consultation call.
If you’ve had the same person managing your ads for two years, they might be blind to inefficiencies — they’ve normalised them. I come in with fresh eyes. I see what’s working, what’s wasting spend, and where your tracking is broken. I’m not invested in protecting past decisions; I’m focused on future profit.
Yes. I’m UK-wide and work with businesses anywhere. Location doesn’t matter for strategy work — we’ll work by video call and email. What matters is understanding your business and your actual cost per acquisition.
A scoping call is 20 minutes. The audit depends on account size, but typically 2-4 hours. The strategy session is another hour. Total turnaround is usually 1-2 weeks depending on complexity.
I offer fractional advisory from £300 per month. That usually looks like a monthly check-in, quarterly strategy reviews, or being available when you need a second opinion. We tailor it to what you need.
If your account needs hands-on ongoing management and you don’t have the time or expertise, yes. If your current manager is good but just needs tweaks, I’ll tell you that too. I’m not here to poach clients; I’m here to fix problems.
I’ll tell you honestly. I’ll explain what’s wrong and what it’s costing you. What you do about it is your choice — you could ask them to improve, train them based on my recommendations, or make a change.
Get in touch for a tailored quote. It depends on account size and complexity. We’ll scope it together in the first call.
Book a 20-minute scoping call. I'll ask questions about your account, your business, and what you're unsure about. If I think I can help, we'll outline the audit and strategy work.
Call 07410 907 104 Book a consultation