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When you need a consultant, not another agency

Sometimes you don’t need someone to take over your Google Ads entirely. You need a senior expert who can look at what’s happening and tell you the truth — is this performing well, or is money being wasted? That’s where I come in.

I’ve been working inside Google Ads for 12 years, managing over £2M in ad spend directly across ecommerce brands and home services businesses. I know what good looks like, and I know how to spot the gaps that are quietly draining a budget.

How I can work with you as a consultant

12 years of Google Ads experience — applied to your account

I’m Google Partner and Microsoft Ads certified, and I’ve worked across both ecommerce and home services — two of the most competitive Google Ads environments you’ll find. My sister agency Growth PPC has managed over £20M in ad spend, achieving a peak ROAS of 20.8x on ecommerce accounts.

That experience doesn’t sit in a slide deck. It’s what I bring when I look at your account and start pulling apart what’s actually driving performance versus what just looks good in a report.

I work with businesses across Wales and the UK

Based remotely, I consult with businesses in Gwent, across Wales, and throughout the UK. Whether you’re a Gwent-based trade business or an ecommerce brand operating nationally, senior consultancy is available to you without geographic restriction.

What a consultancy engagement looks like

  1. Initial consultation callWe talk through your setup, your frustrations, and what you actually need from a consultant. I ask direct questions and give direct answers.
  2. Account access and reviewI look at your campaigns with fresh eyes — not to find problems for the sake of it, but to understand what’s genuinely happening.
  3. Tailored recommendationYou get a clear view of where you stand and what, if anything, needs to change. Scope and pricing are agreed based on your situation — call for a tailored quote.
  4. Ongoing or one-offSome clients want ongoing strategic input. Others want a one-time expert view. We structure the engagement around what you actually need.

Who this is for

This consultancy model suits businesses that already have Google Ads running — whether managed in-house, by a freelancer, or through an agency — but want a senior expert to verify the strategy, challenge the approach, or fill a capability gap. It’s also useful for business owners who want to understand their account better without handing over full control.

If you’re a Gwent-based business or anywhere nearby in Wales, I’m available remotely and work directly with you — no account managers, no intermediaries.

Frequently asked questions

What's the difference between consultancy and full management?

With full management, I run your campaigns end-to-end. With consultancy, I work alongside your existing setup — reviewing strategy, advising your team, or providing a structured second opinion. It’s senior input without the full handover.

Can you consult with businesses in Gwent and across Wales?

Yes. I work entirely remotely and consult with businesses across Wales, including Gwent, as well as the wider UK. Location has no bearing on the quality or scope of consultancy.

How much does PPC consultancy cost?

Consultancy starts from £300/month. The exact scope and cost depends on what you need — book a call and I’ll give you a tailored quote based on your situation.

My agency sends reports but I don't really understand them. Can you help?

Yes. Translating what’s actually happening in your account into plain English is part of what I do. I can review your reports and your account together, and tell you whether the picture they’re painting is accurate.

Do you work with in-house teams?

Yes. If you have someone managing ads internally, I can act as a senior resource they can draw on — reviewing their work, helping with strategy, and filling the experience gap without replacing them.

Get a senior Google Ads consultant on your side

Book a consultation call and we'll work out what kind of input would actually be useful for your situation — whether that's a one-off review or ongoing strategic support.

Call 07410 907 104 Book a consultation