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You hired someone to run your ads. Now what?

Maybe they’re doing okay. Maybe you’re not sure. Either way, you need a second opinion — someone who isn’t defending their own work or trying to upsell you on services. That’s what fractional consulting is: a sharp review from outside, then you decide what to change.

What I actually do

Why fractional instead of full takeover?

You’ve already hired someone. Replacing them overnight is risky — learning curve, continuity breaks, you lose momentum. Instead, I sit above the work. I review their decisions, spot blindspots, and give you clarity on whether to keep trusting them or make a change. You stay in control.

Honest diagnosis, not sales

Some of my reviews end with: ‘Your ads are working, your consultant is solid, keep them.’ Not every problem needs my help. But when something’s broken, I’ll tell you clearly.

Typical clients

Frequently asked questions

How is this different from hiring you full-time?

Full management is weekly monitoring, constant tweaks, always hands-on. Consulting is quarterly strategy calls, deep audits, big-picture advice. Pick one based on your capacity — do you want me in the account daily, or checking in every three months?

Will this replace my current consultant?

Not necessarily. Most of my consulting clients keep their current setup and I help them pressure-test it. Some realise they need a change. That’s your call to make with real data.

Can you audit a Camberley-based account if they're remote?

Yes. I work remote across the UK. Camberley, Sandhurst, Farnborough — doesn’t matter. I need access to your Google Ads account and analytics; geography doesn’t.

What's the price?

I quote per engagement. A single audit is one price; quarterly retainer is another. Book a call and I’ll scope it accurately — fractional work needs a real conversation about what you actually need.

How much time commitment from me?

Minimal. I ask for read access to your account (no changes needed), a call to brief me, then a follow-up call to discuss findings. That’s it. No daily check-ins, no forms to fill.

What if I realise I want full management, not just consulting?

We can transition. You stop consulting, start management, I take the account. Happens sometimes when the audit reveals something that needs ongoing care.

Get a fresh perspective on your ads.

If you've got someone running your Google Ads but you're not sure they're earning it, book a consultation. I'll review your account, give you an honest assessment, and tell you what actually needs to change.

Call 07410 907 104 Book a consultation