You've got someone running ads. Need a second opinion or fractional strategy input? That's what I do — senior-level guidance without replacing your current operator.
Book a consultationYou might have an agency, an in-house person, or even self-manage your Google Ads. But you’re not sure if they’re making the right calls. Keyword strategy doesn’t feel right. Ad spend is climbing but ROI isn’t. Conversion tracking seems off. Or you just want a seasoned expert to review the setup once.
That’s fractional consulting. I come in, review your account, spot the gaps or bad moves, and advise on how to fix them. I’m Google Partner certified with 12 years running ads directly. I’ve managed £2M+ in ad spend. I know what right looks like.
I’m not here to replace your current person or agency. I’m here to give you the perspective of someone with deep expertise, someone who can spot problems and recommend fixes. You decide whether your current team implements them, whether I do, or whether it signals a bigger conversation about whether the current arrangement is working.
Sometimes the honest answer is ‘Your ads are fine; you just need to give them more time.’ Other times it’s ‘Your account structure is costing you 20% of your budget.’ I don’t sugarcoat it, and I don’t recommend changes just to justify a consultation.
One-off: I review your account, give you a detailed report and recommendations, we’re done. Monthly fractional: You get me for ongoing check-ins, quick questions, performance reviews, and guidance as things change — no full account management, but senior-level input on call.
Let’s discuss on a call. Some reviews are more complex than others. I’ll give you a clear quote before I dive in.
That’s fine. I’ll explain my reasoning, but ultimately it’s your account and your business. I’m here to advise, not dictate. If you think I’m wrong, let’s talk it through.
Absolutely. I know the Berkshire market — high CPCs because of London commuter belt competition, strong demographics, often B2B mixed with D2C. I account for local nuances in every recommendation.
For a proper audit, yes — I need read access to see campaign performance, keywords, bid strategies, etc. I never need write access unless you ask me to implement recommendations.
That’s a red flag and worth having a conversation about. You own the account; you should have access. It’s something we can discuss on a call.
Let's talk through what's happening with your current setup and whether a consultation makes sense.
Call 07410 907 104 Book a consultation