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You have someone managing your ads. But are they doing it right?

You’re already paying for Google Ads. Your agency or in-house team is running campaigns. But nobody’s asked the hard questions in six months. Is this actually working? Where’s the waste? What’s being ignored? That’s where I come in.

A second opinion that pays for itself

I’ve spent 12 years picking apart Google Ads accounts. Most have the same problems: poor keyword structure, bid strategy on autopilot, ad copy nobody tested, tracking that doesn’t actually track conversions. These aren’t small things. They cost you thousands.

I work with business owners and marketing teams who want to understand what’s happening in their accounts, not just trust their agency’s word for it. Or they’re managing in-house and they’ve hit a wall. Either way, I give you the straight answer: what’s working, what’s wasting money, and what to fix.

What a consultation covers

Why Ilkeston and Derbyshire businesses need this

You’re competing in a busy market. Nottingham’s close. So’s Derby. Your ads need to be tighter than your competitors’. A fractional PPC consultant means you get expert eyes without hiring someone full-time. You get strategic input without the overhead. You get honesty, not salesmanship.

How it works

  1. You describe the situationWhat you’re running now, what you’re trying to achieve, what’s working or not.
  2. I audit your accountFull diagnostic. I’ll pull your data, review your structure, trace your tracking.
  3. We talk through findingsHere’s what I found. Here’s what to fix. Here’s what to leave alone. You decide what to do with it.

Frequently asked questions

What does a consultation cost?

Quote on a call. It depends on scope—a quick keyword review is different from a full account audit. Starting point is often around the £300/month anchor, but we’ll agree it upfront.

How long does a consultation take?

Initial call is 30 minutes, free. Audit work usually takes 2–4 hours depending on account size. You’ll get a written summary and we’ll schedule a follow-up to talk through it.

Do you help implement the recommendations?

I can guide you through it or your current team can do it. Some clients bring me back for implementation support. That’s a separate conversation.

Are you available to Ilkeston and other Derbyshire areas?

Yes. I’m UK-wide and remote. I work by phone, email, and screen share. Geography doesn’t matter.

What if I want ongoing support, not just a one-off audit?

That’s possible. We can structure fractional advisory—monthly strategy calls, quarterly audits, whatever you need. Or if you want full management, that’s a different service.

How do I know you're not going to just sell me something?

Fair question. I’m Google Partner certified. I have nothing to prove by spinning stories. If your ads are working, I’ll say so. If they need work, I’ll tell you what and why. You decide what to do from there.

Get clarity on your Google Ads

Book a free 30-minute call. We'll talk about your account, what's working, and what might need fixing. No obligation.

Call 07410 907 104 Book a consultation