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Strategy without the full-time commitment

You’ve got someone managing your Google Ads — maybe an in-house team, an agency, or a junior consultant. But you’re not sure if the strategy is right. That’s where fractional consulting comes in. I audit your account, spot inefficiencies, advise on the big decisions, and leave you with a clear roadmap.

I work with East Yorkshire and across the UK. Remote, flexible, results-focused.

What I offer

For teams who know they need help but aren't ready to outsource everything

Maybe you want to keep control. Maybe you trust your team but need an experienced second opinion. Maybe you’re too small for a full agency. Fractional consulting is the middle ground — you keep the wheel, I help you drive better.

How it works

We start with a call. You tell me what you’re trying to achieve and what’s not working. I dive into your account, analyse the data, and prepare a findings document. Then we meet again to discuss priorities, next steps, and how I can best support you going forward. Some clients need a one-off audit; others want monthly strategy calls.

From call to clarity

  1. Initial consultationWe talk through your goals, budget, and current challenges with Google Ads.
  2. Account auditI review your campaigns, keywords, tracking, and analytics.
  3. Findings reportA clear summary of what’s working, what’s wasted, and what to change.
  4. Recommendations callWe walk through priorities and build an action plan you can execute.

Pricing

Consulting rates start from £300/month for ongoing fractional support. One-off audits and strategy sessions are quoted based on scope. Let’s talk on a call — I’ll give you a clear price before we start.

Frequently asked questions

When should I hire a consultant instead of an agency?

When you want strategy without handing over control. When your team is capable but needs direction. When you’re in Withernsea or a small market and a full-service agency feels like overkill.

Can you work alongside my current ad manager?

Absolutely. I audit what they’re doing, give you feedback, and advise next steps. I’m not here to replace them — I’m here to make them better or validate they’re on the right track.

What if your audit finds major problems?

I’ll tell you honestly. Then we discuss options: fix it internally with my guidance, or discuss whether I should take it over entirely. Your choice.

How much time do you need access to my account?

For an audit, a few hours to review and analyse. For ongoing consulting, that depends on how involved you want me to be — could be an hour a month or more.

Do you know the Withernsea and East Yorkshire market?

I work nationwide, so I’m familiar with regional variations. Local competition, audience demographics, seasonal trends — I factor all that into strategy advice.

What if I'm not happy with the advice?

I give my honest opinion based on data. If it doesn’t align with your gut, let’s talk it through. But I won’t tell you what you want to hear if the data says something different.

Let's get a second opinion on your Google Ads

Tell me what's working and what's not. We'll dig into your account and build a clear strategy.

Call 07410 907 104 Book a consultation