PPC Consultant for Hertford Businesses

When you need a PPC consultant, not a full-time manager

Maybe someone in-house runs your ads. Maybe an agency does, but you don’t fully trust them. Maybe you’ve just launched and want a second opinion before spending big. Or you’re successful but sense there’s more on the table. A consultant reviews your setup, spots waste, suggests strategy, and answers questions. You keep control; we provide expertise. No ongoing account access needed, no retainer lock-in beyond the consultation.

What a consultation covers

• Account structure audit — Are campaigns and ad groups built for performance or just convenience?
• Keyword strategy review — Are you bidding smart, or wasting on low-intent terms?
• Bid strategy analysis — Is your automation actually working, or just inflating cost?
• Conversion tracking — Can you trust your ROAS, or are you flying blind?
• Audience strategy — Are you reaching the right people at the right time?
• Copy & creative assessment — What’s working, what’s dead weight, what’s untested?

The difference between management and consulting

A manager runs daily operations — bids, pausing, creative testing, optimisation. A consultant gives you the strategy and roadmap; you (or your team) execute or pass it to your manager. Some clients use a consultant to audit their agency or in-house person, then use those findings to push for better performance. Others use consultancy to learn — so they understand their ads better. Both work.

How consulting engagements work

1. Initial callYou tell us what’s happening, what worries you, what success looks like. We ask about spend, goals, current performance.
2. Account reviewWe dive into your account (you grant read access), build a findings document, spot opportunities.
3. Strategy sessionWe walk through findings, prioritise changes, answer questions, create an action plan.
4. Follow-upTypically a second call 4-6 weeks later to check progress and refine strategy as needed.

Who works with a consultant

Business owners who want expert eyes on their ads but aren’t ready to hand over full management. Teams with in-house PPC managers who want external validation. Businesses scaling spend and need strategy, not hand-holding. If you’re spending £1k+ monthly and have gaps you sense but can’t articulate, consulting often uncovers 20–30% in reclaimed or redirected spend.