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You already have an ads person

But you’re not sure if they’re optimised for your margins. Or you’re running ads in-house and need a senior check. Or you’re considering a strategy shift and want an unbiased view. That’s where I come in.

What fractional advisory looks like

Monthly strategy reviews. We look at your ROAS, CPC trends, and audience performance. I flag waste, suggest tests, and prioritise what to tackle first. Quarterly deep dives. I audit your setup against industry benchmarks, review your landing pages, and recommend structural changes. On-call for big decisions. Scaling spend? Shifting to a new audience? Launching a new product? You call me first.

Why second opinions matter in Hatfield

I focus on margins, not metrics

Your current provider might show you a 2.5x ROAS and call it a win. But if your margin is 40%, a 2.5x ROAS means you’re barely covering your cost of goods and overheads. I’ll read your numbers honestly and tell you if you need to scale, cut spend, or change strategy entirely.

A typical advisory engagement

  1. Audit callYou walk me through your current setup, goals, and frustrations. I review your account data and identify the quick wins and the structural issues.
  2. Written auditI send a report flagging what works, what’s wasting money, and 3-5 priorities. You decide which to tackle.
  3. Monthly check-insWe review results, adjust strategy, and plan the next quarter. You’re in control; I’m the strategist.
  4. Flexible scalingNeed more oversight one month? Less the next? I adjust. If you’re ready for full management, I can take over.

Alternative: one-off consultation

Not ready for monthly advisory? Book a single consultation. I’ll audit your account, give you honest feedback, and recommend next steps. Quoted on a call — depends on how deep you want to go.

Frequently asked questions

Who uses advisory vs full management?

Advisory suits you if you already have someone running ads (in-house or agency), but you want strategic oversight. Full management is for when you want me to own the account end-to-end.

Can you work alongside my current agency?

Yes. Some clients want a second opinion on their agency’s work. I can audit and advise without taking over. Others use me as a strategic check-in while their agency executes.

Do you understand home services in Hertfordshire?

Yes. I’ve managed Google Ads for plumbers, electricians, conservatory builders, and trades across Hatfield and the surrounding areas. I know the seasonal patterns, the local competition, and the CPC environment.

What if I disagree with your recommendation?

Then you don’t take it. I advise; you decide. If you’re consistently ignoring strategic advice and results are suffering, we’d probably agree to part ways. But it’s your account and your money.

How much does an advisory retainer cost?

From £300/month for monthly strategy reviews and ad performance tracking. For deeper fractional management, we quote on a call. It depends on how much oversight and testing you want.

What's a realistic ROAS target for Hatfield?

Depends on your industry and margins. Ecommerce might target 3-4x; home services 5-8x (because you need to cover jobs, overheads, and margin). I’ll tell you what’s realistic for you specifically once I see your numbers.

Let's talk strategy.

I'll review where you are, where you should be, and what's in between. No hard sell — just honest advice.

Call 07410 907 104 Book a consultation