Second opinion, strategy direction, or fractional leadership on your Google Ads—from a 12-year senior specialist. Work alongside your existing team, or guide your in-house hire.
Book a consultationYou’ve already got someone running your Google Ads—maybe an agency, maybe an in-house hire, maybe a junior who’s trying their best. But you’re not sure the strategy is sound. Are they bidding right? Is the account structure sensible for your market? Are they wasting money on keywords that don’t convert?
That’s where advisory works. I come in, audit your setup, spot the gaps, and tell you exactly what to fix—or I work alongside your team to improve month by month.
I’m not here to replace anyone or take over. I’m here to make sure your existing setup is sound and point out what’s being missed. Some teams love that external validation; others realise they need a full-time fix. Either way, you get honest advice.
Fractional consulting is right for you if you have:
An existing agency but you want a second set of eyes to make sure they’re not just coasting.
An in-house hire who’s good but junior, and you need someone to mentor them and validate the big calls.
A budget that’s too small for full-time freelance management but big enough to need strategic guidance (£2k–£10k/month spend).
Niche expertise needs — ecommerce feed setup, D2C retention campaigns, home services lead quality—where a generalist agency gets lost.
Depends on scope. Starting point is from £300/month for light retainer consulting (monthly reviews). If you need deeper involvement—weekly calls, active strategy building, hands-on troubleshooting—we’d quote on a call. No hidden fees.
Absolutely. Geography doesn’t matter; I work remotely with all clients. If anything, being outside London gives me objectivity—I’m not influenced by London-bubble thinking about what ‘works’ in your market.
Then we talk it through. I give you my honest opinion based on 12 years of Google Ads, but I’m not here to override your team’s judgment—that’s their job. My job is to make sure you’ve heard the options and the tradeoffs.
Depends on the retainer. Light consulting might be monthly reviews. More involved coaching could be weekly calls or async Slack updates. We’ll set expectations upfront.
Yes. The first strategy call includes a preliminary look at your account. If I spot something alarming, I’ll tell you. If you want a full written audit before deciding, we can quote that separately—usually takes a couple of hours of focused review.
Easy. We’d shift the retainer over to the management model (from £300/month, plus 10% of spend above £3k/month). No drama, no renegotiation needed if you’re already a client.
If you've got Google Ads running but you're not sure it's working as well as it could, let's talk. I'll give you honest feedback and tell you what strategic improvements are worth pursuing.
Call 07410 907 104 Book a consultation