PPC Consultant for Betchworth Businesses

When you need expert eyes, not another manager

You’ve got someone running your Google Ads. Maybe they’re an agency, maybe they’re in-house. But something’s not right — performance is flat, costs are creeping up, or you just want to know if they’re actually optimising or just letting campaigns coast.

I work as a fractional consultant. I audit your current setup, challenge strategy assumptions, recommend fixes, and help you and your team execute them. I’m not here to take over — I’m here to make sure your existing resource (whoever it is) is actually earning their fee.

What consulting looks like

• Account strategy review — I audit your campaign structure, keywords, audience targeting, and conversion tracking. Tell you what’s working and what’s leaking money.
• Competitive analysis — Look at what your competitors are bidding on, which keywords they own, where you might find gaps.
• Bid strategy advisory — Recommend whether you should be on Target CPA, Target ROAS, or manual bidding. And why.
• Landing page review — Your ads might be perfect, but if landing pages suck, conversions suffer. I’ll tell you what to test.
• Fractional strategy — Ongoing quarterly reviews, help you plot campaign roadmap, advise on budget reallocation.

Why this matters in the London commuter belt

Betchworth and Surrey sit in a high-CPC zone. That’s London-adjacent competition. Your keywords cost more here than they would in rural areas. You need someone who’s thinking about efficiency obsessively. A fractional consultant keeps your team sharp, challenges complacency, and makes sure you’re not just spending money — you’re investing it.

How consulting engagements start

1. Discovery callYou tell me about your ads, your current performance, and what you want to fix. I ask hard questions.
2. Audit phaseI get access to your Google Ads account, dig into data, run analysis. Usually takes 1-2 weeks.
3. Strategy sessionWe sit down (video call). I walk you through findings, recommend fixes, and we agree on priorities.
4. Ongoing check-insMonthly or quarterly reviews, depending on scope. I help you stay on track.

This isn't project work

I’m not interested in one-off ‘quick fixes’. Good advisory work requires ongoing attention. We might review your account quarterly, or I might sit in on your monthly strategy meetings. The point is continuous improvement, not a one-time report that gathers dust.